Agri Supply Chooses Bridgeline’s AI-Powered Smart Search
2024年1月25日 - 10:30PM
Bridgeline Digital, Inc. (NASDAQ: BLIN), a marketing technology
software company, announced today that Agri Supply, a retailer
specializing in agricultural and farming products, has chosen
Bridgeline's AI search product, HawkSearch, for its eCommerce site.
Agri Supply has chosen HawkSearch to boost sales across their
catalog of more than 25,000 products. HawkSearch’s Smart Seach AI
will analyze their catalog, brochures, and images to allow shoppers
to find products using photos or natural language. For instance, an
Agri Supply customer could upload a photo of a damaged lawn tractor
tire to find the right model and size. Alternatively, they can even
type their needs, with the same description they would use if
speaking with an Agri Supply support expert such as "recommend a
drought-resistant irrigation system." HawkSearch will accurately
identify and suggest specific solutions from their extensive
catalog.
HawkSearch's advanced AI capabilities, powered by Large Language
Models (LLMs), provide an intuitive search experience by
understanding the intent behind customer queries. This technology
enables the platform to match various search inputs, such as images
or descriptive language, with the appropriate products, regardless
of the language used in the query. This feature is particularly
beneficial for Agri Supply's diverse product range, ensuring that
customers find exactly what they need.
Ari Kahn, CEO of Bridgeline Digital, remarked on the new
partnership, stating, "Our work with Agri Supply demonstrates our
dedication to enhancing online shopping platforms. With HawkSearch,
we're able to offer a search solution that meets the complex needs
of retailers with extensive inventories, helping them to provide a
more efficient and user-friendly shopping experience."
About Bridgeline DigitalBridgeline helps
companies grow online revenue by increasing traffic, conversion
rates, and average order value. To learn more, please visit
www.bridgeline.com.
Contact:Danielle ColvinSVP of MarketingBridgeline
Digitalpress@bridgeline.com
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