JCDecaux acquires Pisoni, a specialist in street furniture and outdoor advertising, located in the south of France
2022年12月8日 - 3:15PM
JCDecaux acquires Pisoni, a specialist in street furniture and
outdoor advertising, located in the south of France
JCDecaux acquires
Pisoni, a
specialist in street furniture and
outdoor advertising, located in the south
of France
Paris, 8
December 2022 – JCDecaux SE (Euronext Paris: DEC)
the number one outdoor advertising company worldwide, announced the
acquisition by its subsidiary JCDecaux France of Pisoni, a French
player in street furniture and outdoor advertising in the south of
France.
A family-owned company created in 1987 by
Jean-Pierre Pisoni, it employs 37 staff and currently operates
4,306 advertising panels in the Mediterranean basin, including
2,066 street furniture advertising panels within the framework of
public concessions (48% of the portfolio) and 2,240 large format
advertising panels in the private sector (52% of the portfolio).
Pisoni also offers digital printing services via its company
Tendance Pixxl.
Pisoni is the reference company in the south of
France, a region that is renowned for its economic strength which
exceeds the French average and which benefits from busy tourist
traffic. Its assets are located in six departments -
Alpes-Maritimes, Hérault, Var, Drôme, Bouches-du-Rhône,
Alpes-de-Haute-Provence – and it has four local branches in
Mouans-Sartoux, Six-Fours, Saint-Jean-de-Védas and Valence.
As a player with strong local links, JCDecaux
has partnerships in over 1000 'communities' (French regional
administrative areas) and thanks to its acquisition of Pisoni is
now strengthening its presence in the Mediterranean basin. With its
quality assets, Pisoni and JCDecaux share the values of high
standards and responsibility and together with the 200+ JCDecaux
employees in the region, will work together in the service of
cities, advertising partners and people.
This acquisition will also enable JCDecaux to
consolidate its national coverage in street furniture within the
fragmented and highly competitive French media market. The
complementary nature of the JCDecaux and Pisoni assets represents a
genuine strength to offer local companies, both regional and
national, ever-more efficient analogue and digital display
solutions, with development to continue in line with a qualitative
approach that monitors energy consumption, for both short and
long-term campaigns (representing 50% of Pisoni’s revenue in
2021).
Fully aware of the societal challenges faced
today, Pisoni has adopted a sustainable development approach to
protect the quality of urban life. The link-up with JCDecaux will
enable it to continue to pursue its commitments and to benefit from
best practices in terms of ESG.
The acquisition of Pisoni is part of JCDecaux’s
external growth strategy aimed at seizing relevant market
opportunities as they arise.
Christophe
Ulivieri, Chairman of
Pisoni, declared: “This deal
represents a major turning point for the Pisoni teams, and confirms
that our strategy addresses increasing market demand. We
immediately hit it off with JCDecaux and found a genuine partner in
this family-owned company, in which we have full confidence to
continue to write our company’s story. We are delighted and proud
to finalise our development projects alongside JCDecaux, which is
the expert company in its sector, and we thank Largillière Finance
for their excellent assistance in this process”.
Jean-Charles Decaux, Chairman of the
Executive Board and Co-CEO of JCDecaux, said: “As a
family-owned French company, pioneer of street furniture and
leading employer in this sector in France and worldwide, JCDecaux
is a reliable and committed partner in the transformation of
cities. The link-up with Pisoni, a reference outdoor advertising
company in the Mediterranean basin, will enable us to address the
service needs of cities and citizens better than ever, as well as
the needs of local and national companies in their pursuit of
local, efficient, relevant and sustainable communication. We would
like to welcome the Pisoni teams to the JCDecaux group, with whom
we share the common values of high standards, quality and
responsibility.”
Key Figures for JCDecaux
- 2021 revenue: €2,745m(a)– 9-month
2022 revenue: €2,283m(a)
- N°1 Out-of-Home Media company
worldwide
- A daily audience of more than 850
million people in more than 80 countries
- 957,706 advertising panels
worldwide
- Present in 3,518 cities with more
than 10,000 inhabitants
- 10,720 employees
- JCDecaux is listed on the Eurolist
of Euronext Paris and is part of the Euronext 100 and Euronext
Family Business indexes
- JCDecaux is recognised for its
extra-financial performance in the FTSE4Good (3.6/5), CDP (A
Leadership), MSCI (AA) and has achieved Platinum Medal status from
EcoVadis
- 1st Out-of-Home Media company to
join the RE100 (committed to 100% renewable energy)
- Leader in self-service bike rental
scheme: pioneer in eco-friendly mobility
- N°1 worldwide in street furniture
(530,143 advertising panels)
- N°1 worldwide in transport
advertising with 154 airports and 215 contracts in metros, buses,
trains and tramways (340,753 advertising panels)
- N°1 in Europe for billboards
(72,611 advertising panels)
- N°1 in outdoor advertising in
Europe (596,831 advertising panels)
- N°1 in outdoor advertising in
Asia-Pacific (232,268 advertising panels)
- N°1 in outdoor advertising in Latin
America (64,893 advertising panels)
- N°1 in outdoor advertising in
Africa (20,808 advertising panels)
- N°1 in outdoor advertising in the
Middle East (14,177 advertising panels)
(a) Adjusted
revenue
For more information about JCDecaux, please
visit jcdecaux.com. Join us on Twitter, Linkedin, Facebook,
Instagram and Youtube.
Communications
Department: Albert Asséraf+33 (0)
1 30 79 79 10 – albert.asseraf@jcdecaux.com
Investor
Relations: Rémi Grisard+33 (0) 1
30 79 79 93 – remi.grisard@jcdecaux.com
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