Azerion & MGA Entertainment Launch Partnership to Gamify the Iconic MGA Entertainment Brands
2022年5月19日 - 9:45PM
Azerion launches a content partnership to provide fans of L.O.L.
Surprise! O.M.G.™, Rainbow High™ and Na! Na! Na! Surprise™ the
perfect combination of brand immersion and entertainment
Amsterdam, 19 of May 2022 – Azerion, the
digital entertainment and media platform, today announced the
launch of its global digital content partnership with MGA
ENTERTAINMENT INC, one of the world’s largest private toy
companies. The collaboration is set to bring the most popular MGA
Entertainment brands to the casual gaming world and expand
Azerion’s dominance in engaging the youth and teenage market
globally.
Azerion will launch in the third quarter of 2022
a dedicated MGA Entertainment portal for all the games related to
the family and teenage targeted content across brands including
L.O.L. SURPRISE! O.M.G.™, RAINBOW HIGH™, and Na! Na! Na! Surprise™.
This will cover the full cycle from production and distribution to
monetization. A series of cross-platform branded games will be
released across the Azerion distribution network, which includes
Azerion’s gaming portals, telcos and mobile stores. Azerion is
planning a series of marketing and event activities to expand the
reach of the branded games and engage the fan community.
With over 17,500 game titles already within
Azerion’s content portfolio, the partnership will enable Azerion to
further extend its footprint of bringing games to life to their
family and teenage audience. Azerion will offer a quality gaming
experience for end-users to interact with brands through the games.
The platform will help connect MGA Entertainment’s well-known
brands to 300,000+ advertisers.
Isaac Larian, CEO & Founder of MGA
Entertainment, said:“MGA Entertainment has a long history of
creating successful consumer brands that resonate with kids and
teenagers. Through this new partnership, we hope to provide
fans of our popular toy characters with a series of casual games
that bring them to life in a new dimension. Azerion’s platform and
rich experience will centralize all key activities, opening a new
window to gaming for us and strengthen our foothold in delivering
unique experiences to our worldwide audience.”
Umut Akpinar, Co-Founder and Co-CEO of
Azerion, said:“We have all watched the huge success of the
likes of L.O.L. Surprise!, so we are excited to act as the partner
of choice to MGA Entertainment on gamifying their brands and
bringing quality games to this demographic. Azerion is dedicated to
offering a quality gaming experience to end-users and developing
deep interaction with brands. It will mark another important
development in the targeting of this key market for us. We look
forward to seeing how the addition of such iconic IPs to the
portfolio raises engagement across our publishers’ networks and
improves reach for advertisers.”
ENDS
Notes to editors:
About Azerion
Azerion is a high-growth digital entertainment
and media platform. As a content-driven, technology and data
company, Azerion serves consumers, digital publishers, advertisers
and game creators globally. Azerion’s integrated platform provides
technology solutions to automate the purchase and sale of digital
advertising for media buyers and sellers, supported by in market
sales and campaign management teams. Through our technology,
content creators, digital publishers and advertisers work with
Azerion to reach the millions of people across the globe that play
Azerion’s games and view its distributed entertainment content to
increase engagement, loyalty and drive e-commerce.Founded in 2014
by two Dutch entrepreneurs, Azerion has experienced rapid expansion
driven by organic growth and strategic acquisitions. Azerion is
headquartered in Amsterdam, the Netherlands and is a publicly
traded company listed on Euronext Amsterdam.For more information
visit: www.azerion.com
About MGA
Entertainment MGA Entertainment is the fastest growing and
largest privately held toy company in the US. MGA is headquartered
in Chatsworth, California and creates innovative, proprietary and
licensed consumer products and entertainment, including toys,
games, dolls, apparel, consumer electronics, home décor, stationery
and sporting goods. The MGA family includes award-winning brands
such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®,
Na! Na! Na! Surprise™, Baby Born® Surprise and Zapf Creation®.
Visit us at www.mgae.com.
For more information
contact press@azerion.com
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