PHILADELPHIA, July 25 /PRNewswire/ -- August 1-7, 2007 marks the annual celebration of World Breastfeeding Week and the experts at Motherhood(R) Maternity are reminding all moms-to-be that breastfeeding is best for their newborn. (Photo: http://www.newscom.com/cgi-bin/prnh/20070725/NEW003 ) This year's World Breastfeeding Week theme, "Breastfeeding: The 1st Hour - Save 1 Million Babies," reinforces the importance of breastfeeding within the first hour of birth and reminds women that it is the most vital step in reducing infant mortality. "Dressing 2.8 million expectant women each year, it is my duty to encourage all expectant women to breastfeed," said Rebecca Matthias, President and Creative Director of Motherhood Maternity. "Breastfeeding not only reduces health risks for her infant, but also for the new mom. It also solidifies the important bond between mother and child." When considering the benefits of breastfeeding, Motherhood Maternity offers these important top 5 helpful hints: 1. Mother's milk is the perfect food for newborns. Your baby receives just the right amount of fat, sugar, water and protein from you. 2. Breastfeeding promotes a strong bond between mother and baby. 3. Breastfed babies have fewer serious infections of the ear and chest, and have fewer allergies. 4. Women who breastfeed have a decreased risk of breast and ovarian cancer. 5. Breastfeeding causes the release of hormones that help the mother's body to lose weight more easily. Courtesy of http://www.motherhood.com/ Motherhood Maternity's wide selection of nursing bras, such as the new soft cup nursing bra, enables all moms to breastfeed their newborn with comfort, convenience and ease. Motherhood Maternity encourages all new mothers to breastfeed. Don't wait, plan ahead, spread the word ... breastfeed in the first hour and save a million babies! About Motherhood(R) Maternity Motherhood(R) Maternity is part of Mothers Work, Inc. the leading designer and retailer of maternity fashion. Motherhood Maternity offers an extraordinarily large selection of hot fashion at hot prices. There are over 630 Motherhood Maternity stores in the United States, Puerto Rico and Canada. For store locations or to place an order, visit http://www.motherhood.com/ or call 1-800-4MOM2BE. Mothers Work press releases available through Company News On-Call at http://www.prnewswire.com/comp/581877.html http://www.newscom.com/cgi-bin/prnh/20070725/NEW003 http://photoarchive.ap.org/ DATASOURCE: Motherhood(R) Maternity CONTACT: Judie Ashworth of Mothers Work, Inc., +1-215-873-2283, Web site: http://www.motherswork.com/ http://www.motherhood.com/ Company News On-Call: http://www.prnewswire.com/comp/581877.html

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