Nearly 1 million visit Hong Kong Book Fair 2017
2017年7月26日 - 1:50AM
JCN Newswire
The 28th HKTDC Hong Kong Book Fair and the inaugural Hong Kong
Sports and Leisure Expo concluded today. Organised by the Hong Kong
Trade Development Council (HKTDC), the Hong Kong Book Fair
attracted close to one million visitors despite a postponed opening
on Sunday due to a typhoon. Apart from an extensive selection of
books, the fair offered a wide range of cultural activities,
including seminars with renowned writers and Art Gallery
exhibitions.
"Enthusiastic readers braved the elements to attend on Sunday,"
said HKTDC Deputy Executive Director Benjamin Chau. "When the fair
re-opened, many readers wasted no time to come to the fair. We took
immediate measures, with advice from the police, to maintain an
orderly traffic. We also extended the opening hours of the two
fairs on Monday and Tuesday, allowing the public more time to visit
the fairs." Apart from the strong support of local participants,
the two fairs also drew visitors from overseas. According to an
onsite survey, approximately nine per cent of visitors were from
outside Hong Kong.
Anita Wan, Managing Director of Sun Ya Publications (HK) Ltd, an
exhibitor at the Book Fair's Children's Paradise, said the overall
visitor flow during the week-long event was steady. Ms Wan, who is
also Vice Chairman of the Hong Kong Publishing Professionals
Society, believed the Book Fair was an important sales channel for
exhibitors. She said while the typhoon might have affected
exhibitors' sales to a certain extent, the organiser responded with
prompt measures. She added that extending opening hours on the last
two fair days also helped exhibitors recover the business lost
during the typhoon.
Cultural events attract more than 300,000 attendees
During the fair period, around 290 cultural events were held
on-site, including renowned writer seminars, new book release
presentations and cultural performances at the Art Gallery. Despite
some weather-related cancellations, the organisers rescheduled the
affected cultural events as far as possible. A total of around 600
events were held in connection with the Book Fair, including
activities that took place under the month-long "Cultural July"
citywide campaign, drawing more than 300,000 attendees.
Survey: 40%+ visitors interested in travel-related books
The HKTDC commissioned an independent market research agency to
conduct an on-site survey during the Book Fair. Of more than 800
visitors interviewed, 42 per cent of respondents said they paid
more attention to books related to the Theme of the Year, "Travel".
Most respondents were drawn to the Book Fair by new releases (78%),
followed by discounted items (50%). The average per capita spending
at the Book Fair was found to be HK$812.
On reading habits, 98 per cent of respondents said they had read a
printed book in the past month, spending an average of 23 hours
reading, similar to last year's findings. Most of the respondents
reported having bought printed books over the past year, spending
HK$1,501 on average. The most popular genres were fiction (66%),
literature (38%) and travel books (31%). The survey also found that
60 per cent of respondents have read e-books in the past month,
spending an average of 22 hours reading, up eight hours over last
year.
Promoting book donation and waste recycling
This year, the Book Fair once again set up book collection sites on
the last day for exhibitors to donate unwanted books. The books
will go to non-profit organisations to be distributed to
individuals or organisations in need. The measure addresses
environmental concerns while enabling more people in need to enjoy
reading. Large recycling bins were also placed at the venue while
exhibitors were reminded to recycle unwanted books and
materials.
Cultural July - The joy of reading continues
While the 28th edition of the Book Fair closed today, visitors can
still view the recordings of some of the seminars through the Fair
website and the HKTDC's online video channels. In its sixth year,
the "Cultural July" citywide campaign continues until the end of
this month. Highlight activities include environmental art
workshops, children reading sessions, exhibitions and dramas. For
details, please visit the "Cultural July" website.
The Inaugural Sports and Leisure Expo well attended
The inaugural Hong Kong Sports and Leisure Expo concluded its
five-day run successfully. The fair featured about 90 exhibitors
from Hong Kong, the Chinese mainland, Japan and Korea, showcasing a
broad selection of sports and leisure products and services from
around 130 brands. Some exhibitors reported better-than-expected
results. Over 40 on-site events organised by the HKTDC and
activities organised by exhibitors were well received by visitors,
creating a good atmosphere at the fairground.
Fair Website: http://www.hkbookfair.com
Cultural July Website: http://www.hkbookfair.com/culturaljuly
Hong Kong Sports and Leisure Expo Website:
http://www.hktdc.com/hksportsleisureexpo
Book Fair Videos Playlist:
- YouTube:
https://www.youtube.com/playlist?list=PLmLc9w39VONdWdT4AvUYoxI2KsE81Ytpb
- Youku: http://list.youku.com/albumlist/show/id_50281383.html
28th Hong Kong Book Fair video: https://youtu.be/lZ2hR96AeIA
First Hong Kong Sports and Leisure Expo video:
https://youtu.be/kU1vTOZVnJA
Photo Download Link: http://bit.ly/2uTjYUv
Media Registration:
Media representatives wishing to cover the event may register
on-site with their business cards and/or media identification.
To view press releases in Chinese, please visit
http://mediaroom.hktdc.com/tc
About HKTDC
Established in 1966, the Hong Kong Trade Development Council
(HKTDC) is a statutory body dedicated to creating opportunities for
Hong Kong's businesses. With more than 40 offices globally,
including 13 on the Chinese mainland, the HKTDC promotes Hong Kong
as a platform for doing business with China, Asia and the world.
With 50 years of experience, the HKTDC organises international
exhibitions, conferences and business missions to provide
companies, particularly SMEs, with business opportunities on the
mainland and in international markets, while providing information
via trade publications, research reports and digital channels
including the media room. For more information, please visit:
www.hktdc.com/aboutus. Follow us on Google+, Twitter @hktdc,
LinkedIn.
Google+: https://plus.google.com/+hktdc
Twitter: http://www.twitter.com/hktdc
LinkedIn:
http://www.linkedin.com/company/hong-kong-trade-development-council
Contact:
HKTDC
Communication and Public Affairs Department
Billy Ng
Tel: +852 2584 4393
Email: billy.km.ng@hktdc.org
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