NEW
YORK, Aug. 14, 2024 /PRNewswire/ -- NOOD, a
female-founded bra brand, is spearheading efforts to shed light on
the adverse impact of blanket ad and meta content policies enforced
by Google, Facebook, and TikTok. These policies are
disproportionately restricting the growth and reach of often
female-run businesses by categorizing products as sexual or
indecent, resulting in censorship, shadow bans, and ongoing removal
of ads.
In the past year, NOOD has faced adverse impact on their
business highlighting the detrimental consequences of existing
policies. Google's classification of NOOD's content as sexual,
based on images demonstrating their nipple covers and breast tape,
has hindered their ability to effectively promote their products to
women and raised concerns regarding the automatic sexualization of
the female body.
Additionally, in the social media landscape, TikTok's ban on
NOOD's landing page and ads, due to artwork featuring breasts, has
led to broader restrictions on any products associated with this
part of the female anatomy, while META's Facebook and Instagram's
ad takedown process has resulted in substantial financial losses
and hindered growth for NOOD, despite a year-long struggle to
obtain adequate support.
"As female founders, we already have the odds stacked against
us. Less than 3% of VC funding goes to female-founded companies,
and less than 10% of female-founded businesses are able to grow
revenue over $100,000," explains
owner Astrid Montalta. "Facebook,
Google, and TikTok all claim to support the empowerment of women;
however, by automatically sexualizing a woman's body, they
discriminate against and penalize female founders who create
products for women, only compounding an already dire statistic for
success."
Believing that raising awareness and fostering dialogue around
these issues is crucial, NOOD opens the taboo discussion and
advocates the need for a human backstop and a thorough
reconsideration of these policies in order to pave the way for
positive change, as they recognize that their experiences are not
unique.
About NOOD:
NOOD is a brand born with inclusivity, sustainability, and
innovation at its heart. We create boob tape, nipple covers, and
bust essentials that empower women through style and beauty while
staying in Mother Nature's good books. We are more than a brand. We
are a movement to normalize breast education and empower women
through information. We design innovative and inclusive solutions
for all women everywhere. Our goal is to help you embrace yourself
for the powerhouses you are.
Media Contact:
Amy Cunha
Big Picture PR
415-350-3154
amy@bigpicpr.com
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SOURCE NOOD