PRAGUE, Aug. 5, 2024 /PRNewswire/ -- The immersive
audiovisual exhibition Pilsner Urquell: The Original Beer
Experience, where the story of the famous Pilsner beer comes
to life in a completely unique way, celebrates one year since its
opening in the historic building on Wenceslas Square. The
exhibition was visited by hundreds of thousands of visitors and it
became one of the top 5 most visited tourist attractions in
Prague.
Experience the story of the first golden lager for
yourself
The Pilsner Urquell Experience is a unique attraction in Central
and Eastern Europe. It is the only
brand home of Plzeňský Prazdroj in the world. "The exhibition
maps the historical events that led to the creation of Pilsner beer
as we know it today. Using state-of-the-art technology, it allows
visitors to witness this fascinating story live and experience it
for themselves," says Karen
Hartley, CEO of The Original Experience Company. In
addition, visitors can try out the art of proper beer tapping
literally on their own in the Tapster Academy.
One of the five most visited tourist attractions in
Prague
The unique exhibition concept has attracted hundreds of
thousands of visitors from around the world and they can now enjoy
the interactive exhibition in ten languages. It is most often
visited by tourists from Germany,
the United States, Great Britain, the Czech Republic and Italy.
"Since June, we have a combined ticket to The Original
Tour and a ticket for a one-hour cruise on the Vltava River
with Prague Boats. As part of the exhibition, visitors will learn
about history and Czech culture with all their senses, which they
can then take in on a sightseeing cruise on the Vltava River,"
adds Romana Jedličková.
Food and experiences
In the traditional Beer Hall, guests can taste properly poured
draught beer, which is taken care of by our specially trained
tapsters. A special Beer Sommelier Dinner is a real novelty
of its kind. It is a tasting menu where each of the five tasting
courses is paired with different beers from the Czech Republic and other European countries.
In addition, guests are guided through the tasting by one of our
experienced tapsters so they can learn more about the origins of
specific beers.
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