NASHUA,
N.H., July 31, 2024 /PRNewswire/ -- Dresner
Advisory Services today published the 2024 Master Data Management
Market Study, part of its Wisdom of Crowds® series of
research. Master data management (MDM) is a technology-enabled
discipline in which business and information technology (IT)
collaborate to ensure the uniformity, accuracy, stewardship,
semantic consistency, and accountability of an enterprise's
official shared master data assets.
The Master Data Management Market Study analyzes current MDM
perceptions, use, and intentions and provides valuable insight on
crucial aspects of MDM, including deployment options, the number of
domains managed, MDM assessments, and the support of artificial
intelligence and machine learning.
In 2024, MDM ranks 20th among the 63 strategic business
intelligence (BI) technologies and initiatives under study,
maintaining relative priority with data governance
(15th) and data catalog (17th), technologies strongly
associated with MDM.
"Since our initial research on MDM in 2022, the reported
importance of MDM continues to be reflected across various
industries, functions, organization sizes, BI budget plans, and
other dimensions," said Michael
Moran, Research Director at Dresner Advisory. "Again, this
year we observe a high correlation between the importance of MDM
and measures of BI success, notably data leadership, success with
BI, and data literacy."
Wisdom of Crowds® research is based on data collected
on usage and deployment trends, products, and vendors. Users in all
roles and throughout all industries contributed to provide a
complete view of realities, plans, and perceptions of the market.
For more information visit www.dresneradvisory.com.
About Dresner Advisory Services
Dresner Advisory
Services was formed by Howard
Dresner, an independent analyst, author, lecturer, and
business adviser. Dresner Advisory Services, LLC focuses on
creating and sharing thought leadership for Data, Analytics,
Business Intelligence (BI), Performance Management, and related
areas.
Press contact:
Danielle Guinebertiere
Dresner Advisory Services
381102@email4pr.com
978 254 5587
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SOURCE Dresner Advisory Services