Visit Jackson Hole Launches Instagram Filter to Make Visitors Aware of Safe Distances for Wildlife Photos
2024年7月31日 - 2:11AM
ビジネスワイヤ(英語)
Open-source “Selfie Control” filter is
available for fellow destinations to download and customize to help
reduce dangerous visitor-wildlife interactions.
The Jackson Hole Travel & Tourism Board is striving to keep
more visitors and animals safe as the summer travel season
continues by introducing Selfie Control, an Instagram filter that
helps visitors keep a safe distance while taking photos of
wildlife.
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The Selfie Control filter serves as a reminder that while
viewing and taking photos of wildlife is allowed and encouraged,
staying the appropriate distance is more than a suggestion—it’s a
requirement. The filter is preloaded with distance requirements for
all the wildlife that is native to Jackson Hole, including bison,
bears, moose and more.
How It Works
To use, Jackson Hole visitors simply search for the Selfie
Control filter button on Instagram, navigate through the animal
options to the type of wildlife they are looking at and align the
animal’s outline to the icon. If the animal appears bigger than the
icon, they are considered too close for safety. Visitors can move
back to the appropriate distance, take a photo, tag
@visitjacksonhole and share as a Story or in-feed post.
“For professional photographers and amateurs alike, it’s hard to
tell if a moose or bison is 25 or 100 yards away just by
‘eyeballing’ it, especially when you’re in a place like Grand Teton
or Yellowstone National Park with sprawling, wide-open spaces,”
said Erik Dombroski, chair of the Jackson Hole Travel & Tourism
Board. “That’s why we created the Selfie Control filter—so visitors
can easily gauge proper distance for their safety, as well as the
wildlife they are sharing space with, while still allowing for a
memorable shot.”
An Open-Source Solution
Safely photographing wildlife is not just a priority for Jackson
Hole but for all destinations worldwide. That’s why Visit Jackson
Hole is open-sourcing the files for the Selfie Control filter so
that other destinations can add in the wildlife that calls their
destinations home and help their visitors practice selfie control
as well.
“It’s our hope that the filter can allow other wild destinations
that are home to wildlife to keep their visitors and wildlife safe
as visits are sure to increase during the summer travel season,”
said Crista Valentino, executive director, Jackson Hole Travel
& Tourism Board. “We want to see the numbers of stunning
wildlife images on the rise and incidents and accidents steeply
decline.”
The Selfie Control filter toolkit is available to other wild
destinations by visiting
https://industry.visitjacksonhole.com/selfie-control-toolkit.
The Selfie Control filter is now available for use on Instagram.
Visitors can find out more information on the effort and fellow
tourism destinations can find details for downloading the code and
customizing the filter to make their own version of the app here.
For more information on Jackson Hole, please follow the destination
on Instagram.
For more information, to go VisitJacksonHole.com/Wildlife.
About the Jackson Hole Travel & Tourism Board
The Jackson Hole Travel & Tourism Board ensures that tourism
is a positive force for people, for nature, and for the economy.
The JHTTB is a seven-member volunteer board appointed by elected
officials from the Town of Jackson and Teton County commissioners.
Established in 2011, the primary function of the JHTTB at inception
was to allocate Teton County’s portion of lodging tax collected by
the State of Wyoming to promote travel and tourism within Teton
County and the Town of Jackson. Due to unprecedented levels of
visitation in the past five years, the JHTTB responded to the needs
of our community by expanding its focus beyond promotional
marketing to include visitor education and destination
stewardship.
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version on businesswire.com: https://www.businesswire.com/news/home/20240730703148/en/
Andrew Miller andrew.miller@exponentpr.com 612-819-7000