AI-powered solution, Tastebuds, generates buzzworthy drink
recipes in seconds
CLEVELAND, July 30,
2024 /PRNewswire/ -- BrandMuscle, an Ansira company,
announces the launch of Tastebuds, an AI-powered solution
revolutionizing the world of cocktail creation. Built for the
beverage alcohol industry, this new solution delivers innovative
drink recipes in seconds while generating production-ready artwork
and ensuring compliance.
Tastebuds understands the many nuances of mixology, pairing
compatible flavor profiles and recommending ideal ingredient ratios
to create delicious drink concepts. After generating a recipe,
Tastebuds runs comparative analyses to check for potential
trademark infringements, ensure originality, and achieve compliance
with industry standards. This new technology empowers beverage
alcohol brands to create outstanding cocktails faster than ever
before.
In addition to master-level mixology, Tastebuds also generates
stunning artwork with every drink recipe so field reps can
implement these images into their materials instantly.
Some of the main benefits of Tastebuds include:
- Create innovative cocktails: You can count on Tastebuds
for interesting pairings, unexpected combos, and standout drinks
that will get your customers talking.
- Find and generate recipes in seconds: With just a few
clicks, you can find cocktail recipes in your catalog or generate
new drinks complete with marketing materials.
- Reduce costs: Save on labor costs by using
Tastebuds to quickly generate new drink recipes so you can taste
test and launch campaigns fast.
- Boost revenue: Tastebuds helps suppliers sell more
products and distributors increase revenue through billbacks. Plus,
both can enable reps with ready-to-go recipes and artwork to
accelerate sales.
"Tastebuds isn't just about creating cocktails — it's about
revolutionizing how the beverage alcohol industry goes to market,"
said Chloe Olson, Director of
Product Marketing at BrandMuscle. "Tastebuds will drive growth by
empowering both seasoned mixologists and sales representatives with
AI-driven recipe creation and instant compliance checks."
"Noncompliant recipes pose a risk for beverage alcohol brands
because reps create recipes without realizing they don't meet legal
or brand guidelines," said Brian
King, Product Manager of AI & Machine Learning at
BrandMuscle. "Tastebuds empowers you to rapidly create unique,
flavorful cocktails while ensuring every recipe meets industry
standards. This dual approach of compliance and creativity helps
drive product sales, benefiting everyone in the supply chain from
brands to consumers."
Learn more about how Tastebuds can streamline your cocktail
marketing, or book a demo to see it in action.
BrandMuscle was acquired by Ansira on July 1, 2024. Ansira is backed by Truelink
Capital, a middle-market private equity firm based in Los Angeles.
About BrandMuscle
BrandMuscle, an Ansira company, makes channel marketing easy by
empowering beverage alcohol brands and Fortune 1000 companies to
activate and amplify local markets. Our flexible ecosystem of
solutions helps brands drive revenue and protects businesses
against legal, fiduciary, and other compliance risks. The platform
pairs cutting-edge technology with proven marketing services to
support highly regulated verticals.
More than 1.5M local businesses
and over 50,000 sales reps and affiliates use the platform to
seamlessly scale corporate branding, messaging, and demand
generation to engage customers and increase ROI. Our robust
ecosystem addresses every aspect of local channel marketing to
unleash hyper-local activation for affiliates.
About Ansira
Ansira, a leading independent, global marketing technology and
solutions company with proprietary channel, website, and
advertising technology platforms, guides companies operating in
distributed ecosystems to connect with their customers, fostering
unwavering brand loyalty by seamlessly integrating digital and
physical experiences from the enterprise to hyper-local level.
Ansira's innovative blend of human expertise and cutting-edge
technology solutions solves the challenges faced by global
marketers today and drives demand for their businesses. For more
information on Ansira visit Ansira.com or LinkedIn.
About Truelink Capital
Truelink Capital is a middle-market private equity firm based in
Los Angeles. Truelink pairs deep
industry experience in the technology-enabled services and
industrials sectors with a commitment to building partnerships that
drive long-term value creation through an operationally focused
strategy. Truelink partners with management, corporate sellers, and
founders to accelerate growth through the execution of operational
improvements, strategic initiatives, and transformative addon
acquisitions.
Media Contact:
Megan Duran
Megan.Duran@Ansira.com
972.663.1380
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SOURCE BrandMuscle