Integrations include LinkedIn, Google Display,
YouTube, Facebook, Demandbase, RollWorks, Microsoft, TikTok, Reddit
and X, formerly Twitter
SAN
FRANCISCO, July 24, 2024 /PRNewswire/ -- Channel99,
an AI-powered decision making engine for B2B marketing investments,
today launched a new scoring technology for B2B digital programs
making it easy to understand which vendors are most effective for
targeting a specific business audience (target account list, or
TAL). The scoring offers a comprehensive set of metrics to measure
success including reach, engagement, financial efficiency and
impact on sales pipeline. Customers can trial the platform for free
with the ability to upload their target account lists, select which
vendors they want to rank and score, and understand the reach,
engagement, and $ efficiency of each vendor for converting accounts
into pipeline and revenue. An aggregate percentile rank makes it
easy to determine where to spend less or more to build a sales
pipeline from that list of accounts.
Rather than relying on each vendor's own self-assessment of
their performance, which is generally biased, Channel99 leverages
its account identification network and view-through technology to
understand a 360-degree view of each account's engagement
on the customer's web site as well as the interaction off-site with
the customer's advertising, whitepapers, videos and social
activity. The source of engagement, marketing investment and sales
pipeline that is influenced are all then normalized and compared
on a level playing field for an unbiased,
apples-to-apples assessment. B2B marketers can then select any of
their target audiences and understand where they can shift
investment to be more financially efficient while maximizing
pipeline and reducing revenue risk.
"Finally, a source of truth to understand what really
works in B2B marketing," said Ari Cignarale, CEO of Nomad
Marketing, a leading marketing operations agency serving
more than 100 fast growing companies. "Customers (including Nomad)
no longer have to log into every one of their vendor's platforms
and manually assess performance. Channel99
offers a single platform with a comprehensive
set of metrics to understand vendor performance based on the target
audience and resulting business impact."
Channel99 also offers functionality making it easy to compare
vendors and channels side-by-side on a variety of
important KPI's ranging from the % of impressions that reach their
intended audience (Targeting Efficiency), economics in terms of
effective CPM to the intended audience, and the actual impact on
pipeline and revenue.
"The secret is understanding the effectiveness of each vendor by
target account and then having a comprehensive view of
that account's engagement on the customer website and across the
web with the customers' other digital assets including ads,
whitepapers or social posts," said Chris
Golec, founder and CEO of Channel99. "Companies are
discovering completely different answers to the question of vendor
effectiveness depending on who they are trying to market and sell
to. We plan to continue eliminating the guesswork in B2B marketing
with A.I. powered recommendations that instantly interpret
marketing performance based on the desired outcome ranging from
pipeline amount, sales velocity, to deal size."
About Channel99
Channel99 is the leading AI-powered decision-making engine for
B2B marketing investments, offering an unbiased source of truth for
measurement and attribution. The company offers superior account
identification technology free of cookies, the first 'smart pixel'
for measuring and verifying B2B advertising performance, and a
broad set of integrations into popular CRM and media platforms.
Customers can get started for free and are able to pinpoint
financial inefficiencies and investment opportunities in a matter
of hours to reduce waste, improve pipeline results and lower
customer acquisition costs. Learn more
at www.channel99.com.
Channel99 was founded by Chris Golec in November
2022 and financed by leading venture capital
firms including Jackson Square Ventures, Industry Ventures, Norwest
Venture Partners, Ridge Ventures, Geek Ventures, Marin-Sonoma
Impact Fund and Bloomberg Beta. Peter
Thompson, co-founder of Bizible, joined Chris in
February 2023, rounding
out a deep bench of seasoned martech executives and
engineers.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/channel99-introduces-vendor-scoring-technology-to-measure-the-effectiveness-of-reaching-engaging-and-converting-target-accounts-to-customers-302204691.html
SOURCE Channel99