NielsenIQ Launches Expanded Liquor Channel Open State View for Enhanced Beverage Alcohol Measurement
2024年7月22日 - 9:00PM
ビジネスワイヤ(英語)
NielsenIQ (NIQ), a global leader in consumer intelligence, is
excited to announce the launch of its new Liquor Channel Open State
view, an expanded and enhanced measurement of the Liquor Off
Premise Retail Channel. This advancement broadens the scope of
store coverage, refines universe statistical projections, and
expands the measurement to encompass an aggregate of 31 states and
Washington, D.C. (non-control markets).
This channel expansion comes on the heels of the acquisition and
integration of CGA, the premier On Premise measurement solution
provider in 2022, offering NIQ clients the broadest, most holistic
coverage of both the on and off premise. The new Liquor Open State
view represents a significant evolution from the current Liquor
Plus channel view. This enhanced measurement offers more
comprehensive visibility into the critical and sizeable Beverage
Alcohol market, replacing the existing channel. Key benefits of the
new Liquor Open State view include:
- Broader Store Coverage: Expands the base of stores
measured, including a wide array of Liquor chains and independent
stores.
- Improved Category Insights: Provides a better
understanding of the broad assortment of products in the Beverage
Alcohol category.
- Increased Channel Coverage:
- Beer: 2.8x increase in the covered sales of the new
Liquor Channel vs. the existing channel
- Wine: 1.8x increase in the covered sales of the new
Liquor Channel vs. the existing channel
- Spirits: 2.2x increase in the covered sales of the new
Liquor Channel vs. the existing channel
- State Channel View: In addition to the nationwide view,
NIQ is also offering detailed Liquor channel reads for eight key
states: California, Colorado, Florida, Maryland, Massachusetts, New
Jersey, New York State, and Texas.
"The launch of our new Liquor Open State view marks a
significant milestone in providing our clients with unparalleled
insights into the Beverage Alcohol market,” said James Restivo,
SVP of Beverage Alcohol Vertical with NIQ. “By expanding our
measurement and enhancing our projections, we offer a more
comprehensive and accurate view of this critical channel. This
innovation underscores our commitment to delivering the highest
quality data and helping our clients make informed decisions that
drive growth."
The launch of NIQ’s new Liquor Open State view is part of a
broader commitment to offering a Full View of consumer insights. By
expanding data coverage across channels, sources, consumers, and
regions, clients gain a competitive advantage and can capitalize on
emerging trends, mitigate risks, and adapt strategies to meet
evolving consumer shopping behaviors. Leveraging NIQ’s advanced
platform with integrated analytics, businesses can make confident
decisions that drive sustained growth and success in the dynamic
Beverage Alcohol market.
"The Beverage Alcohol industry presents unique complexities and
challenges. Our customers consistently emphasize the importance of
comprehensive coverage and rapid insights,” said Liz Buchanan,
President of North America at NIQ. “We are committed to
investing in this industry to uncover new insights, create
strategic growth opportunities, and enhance retail strategies. The
launch of Liquor Open State exemplifies our dedication to
addressing marketplace needs and our commitment to the future of
measurement."
About NIQ
NIQ is the world’s leading consumer intelligence company,
delivering the most complete understanding of consumer buying
behavior and revealing new pathways to growth. NIQ combined with
GfK in 2023, bringing together the two industry leaders with
unparalleled global reach. Today NIQ has operations in 95+
countries representing 97% of the world’s GDP. With a holistic
retail read and the most comprehensive consumer insights—delivered
with advanced analytics through state-of-the-art platforms—NIQ
delivers the Full ViewTM.
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version on businesswire.com: https://www.businesswire.com/news/home/20240722214353/en/
Lori Halivopoulos (Lori.Halivopoulos@NIQ.com) Abbey Benn
(Abbey.Benn@NIQ.com)