Sia Partners Acquires Digital Agency Ready Set Rocket
2024年7月17日 - 10:04PM
ビジネスワイヤ(英語)
SiaXperience, the group’s design and
creativity brand, reinforces its presence on the East Coast
Sia Partners, a leading international, independent next-gen
management and AI consulting firm, is pleased to announce its
acquisition of Ready Set Rocket (RSR). The move enables Sia
Partners to enhance digital and creative strategy assignments
across the entire sales funnel by scaling RSR’s capabilities and
reaching critical mass on the East Coast. Terms of the deal were
not disclosed.
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Sia Partners enhances Digital and
Creative Strategy offering. Photo: Sia Partners
Founded in 2009, Ready Set Rocket is a full-service digital
agency integrating data, design, and media with conceptual and
emotional storytelling. Through its multidisciplinary approach, RSR
simplifies and addresses complex business challenges by blending
strategic insights, deep industry knowledge, audience understanding
and strong creative expertise. Known for consistently driving
digital transformation on behalf of Fortune 100 brands, the
agency’s people-first values and culture in the workplace have been
recognized for awards such as Ad Age’s Small Agency of the Year and
Crain’s New York’s Best Places to Work.
Led by Lauren Nutt Bello, CEO, and Kitty Tsang, partner and
chief strategy officer, Ready Set Rocket’s team of 30 talented
professionals is dedicated to transforming client businesses. The
agency's unique approach has successfully driven innovation and
growth across diverse industries, including retail and consumer
goods, financial services, sports, entertainment, fashion, and real
estate—including major players such as BlackRock, Condé Nast,
Sweetgreen, Kenvue, and Michael Kors.
“Acquiring Ready Set Rocket consolidates SiaXperience's position
in the U.S. and reaffirms our ambition to have a full-service
creative agency,” says Raazi Imam, Managing Partner of
SiaXperience. “This transaction will enable us to multiply
synergies and grow our next-gen capabilities, combining strategy
and management consulting with creativity and design, data science
and AI, life science and cybersecurity.”
As part of the acquisition, Bello will become partner, and Tsang
will become managing director at Sia Partners. The integration of
RSR strengthens the firm’s positioning in the U.S., where it now
counts over 600 employees—including 150 design and creativity
specialists across 12 locations: Atlanta, the Bay Area, Baltimore,
Charlotte, Chicago, Denver, Houston, Los Angeles, New Jersey, New
York, Philadelphia and Seattle.
“Becoming part of Sia Partners is an incredible opportunity that
lets us integrate a global platform and expand our service
offerings to better support our clients,” added Bello.
In line with Sia Partners’ continued growth in the U.S., the
firm acquired New York-based Notion Consulting earlier this year.
The move added 25 organizational experts, helping Sia Partners
establish a top-notch, coast-to-coast business transformation
business unit in the United States. Additionally, the firm
strengthened its leadership and organizational capabilities and
expanded into new clients and sectors.
Sia Partners now operates in 17 locations across North America,
which aligns with its plan to expand to 20 locations and grow its
U.S. headcount to over 2,000 consultants by 2027 and 5,000
globally. This is part of a larger strategic plan to reach a
billion euros in revenue by 2026, of which 10% will come from
AI-fueled projects, over $97M from its design and creativity
business line and more than $48M from biopharma.
For more information, visit https://www.sia-partners.com/en.
About Sia Partners
Sia Partners is a next-generation management consulting firm. We
offer a unique blend of AI and design capabilities, augmenting
traditional consulting to deliver superior value to our clients.
Counting 3,100 consultants in 20 countries, we expect to achieve
around $500 million in turnover for the current fiscal year. With a
global footprint and expertise in more than 30 sectors and
services, we optimize client projects worldwide. Through our
Consulting for Good approach, we strive for next-level impact by
developing innovative CSR solutions for our clients, making
sustainability a lever for profitable transformation.
About Ready Set Rocket
Ready Set Rocket is an integrated agency driving maximum
business impact. Founded in 2009, our growing team spans 12 states
in the U.S. and specializes in blending creative, media, and data.
We partner with brands across a range of verticals, including food
& beverage, fashion, sports, finance, and the arts. Check us
out at https://readysetrocket.com/ or follow us on IG and
LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20240717668131/en/
press@sia-partners.com
Flight PR Alysha Light alysha@flightpr.com