SocialFi Platform RECRD Emerges From Stealth With $4M Funding Led by Sui Foundation & Alphabit Fund; Investors Include ex-Netflix Co-Founding Executive, DNA Fund and former NBA Player
2024年7月17日 - 7:01PM
- RECRD is founded by tech
entrepreneurs Anoir Houmou, CEO & Founder, and Dominic Frazer
Imregh, CTO & C0-Founder
- The DeFi integration is powered
by the Sui blockchain, with RECRD enabling social monetization for
creators & users through short-form videos and dynamic video
reactions based on its patent-pending REBOUND (rebound) tech
- RECRD has received investment
from the Sui Foundation, Mitch Lowe of Netflix, NBA All-star
Mitchell Richmond, Alphabit Fund and DNA Fund
- Prominent advisors include Ted
Smith, ex-IPG Group, Seb Reis of checkout.com and Pranav Sharma of
Woodstock VC
Social monetization and interactive video platform RECRD today
announced an investment of $4 million across two funding rounds,
from prominent names in crypto and entertainment. The funding
follows a successful year operating in beta, with over 2,000
creators and nearly half a million users onboarded. RECRD’s
post-seed round has been led by the Sui Foundation, with other
prominent backers including Mitch Lowe, Co-Founding Executive of
Netflix, Mitch Richmond, six-time NBA All-Star, Jeffery Schoonover
of Hollywood.com, Alphabit Fund and DNA Fund. With short-form
content taking over the bulk of social media usage (~200 billion
Instagram reels were played in 2023), RECRD allows monetization
avenues for creators, users and brands through a unique engagement
model built on shareable short form content and dynamic video
reactions called REBNDS (rebounds). The REBND feature, along with
the DeFi integration powered by the SUI blockchain, are at the core
of RECRD’s ambition to disrupt the $250 billion creator economy.
Founded by tech entrepreneurs Anoir Houmou and Dominic
Frazer-Imregh, the platform enables instant monetization of
expressive videos and converts them into NFTs, creating a mutually
rewarding experience where every participant, including
advertisers, share and own tradeable content. Expressing
optimism at the investment raise and RECRD’s vision for content
tokenization, Anoir Houmou, Founding CEO of RECRD, said,
“The future of social media lies in empowering creators and
engaging users in ways never possible before. Our goal at RECRD is
to create an ecosystem where every piece of visual content can be
monetized, shared, and owned transparently. This investment will
help us advance our vision of making content tokenization
accessible and rewarding for all participants.” Greg Siourounis,
Managing Director of Sui Foundation, said, “Investing in RECRD
aligns with our belief in the transformative power of blockchain
technology. RECRD is pioneering a model where creators, users and
advertisers can genuinely benefit from their digital interactions,
and we are excited to support their journey in revolutionizing the
creator economy.” How Monetization Works on RECRDBuilt
primarily as an interactive video platform, RECRD enables creators
to earn up to 100% of ad revenue with instant monetization based on
views rather than follower count. Users can respond to videos with
their own dynamic video content (REBND), enhancing interaction and
monetization. Creators can mint their videos as NFTs, and sell them
directly on the platform. Users who then purchase the video NFT,
get ownership as well as the ensuing ad revenue, which is added to
the RECRD wallet. This can be cashed out as either $RECRD tokens*
(*awaiting launch) or Fiat. The platform’s unique REBND engagement
model has been a major advantage in attracting some of its earliest
users, who include global creative heavyweights such as Sidemen,
Pubity, Memzar, CJ So Cool and Lil Scrappy. RECRD’s impressive
early growth has also benefited from a slew of tech &
entertainment advisors, including Ambassador James France,
ex-Blackstone Group, Ted Smith 3rd, Former Member of IPG Group, Seb
Reis Executive, checkout.com, Pranav Sharma, Founder of Woodstock
VC, and Lauren Selig, Film Producer & Investor. In the
first phase of its public release, RECRD will be catering to
India’s massive social media user base as it looks to fill crucial
gaps in creator monetization. The RECRD global launch is set to
coincide with the launch of the $RECRD token later this year.
<END> About RECRDRECRD is a SocialFi
platform redefining the way creators and fans interact through
innovative video engagement and monetization. RECRD enables
creators to earn up to 100% Ad revenue and sell their content while
allowing users to engage with dynamic video responses called
Rebounds and monetize them, thus creating a perfect balance between
users-followers and advertisers. For Investor
Relationsinvestors@recrd.com Media ContactKuruvilla
ChackoLuna PR, +971 567263143