Asyatt. Inc. Begins 2 Billion Yen Fundraising
2024年7月11日 - 2:00AM
ビジネスワイヤ(英語)
Pioneering New Opportunities in Snow Resort
Hospitality from Niseko to the World
Niseko-based Asyatt. Inc. (Headquarters: Kutchan Town, Hokkaido,
CEO: Issei Watanabe), specializing in luxury hospitality for the
UHNW (Ultra-high-net-worth) clients, has announced to launch a 2
billion yen fundraising effort. This decision was made at an
extraordinary shareholders' meeting held on May 22, 2024, with the
goal of enhancing its service quality and expanding the Japanese
luxury travel market.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240701584719/en/
Asyatt. is a Travel Experience Partner
designing one-of-a-kind experiences. (Photo: Business Wire)
Market Opportunities and Growth Potential
Japan's tourism market is rapidly recovering, especially in the
high-end sector, which holds untapped growth potential. Niseko is
becoming a premier destination for the UHNW travelers worldwide for
its finest snow quality and abundant tourist resources.
Asyatt. is currently leveraging its extensive expertise in
maximizing tourism spending in snow resorts including
Niseko.
This fundraising targets businesses and funds interested in the
luxury market, resorts, and regional revitalization through inbound
tourism. Additionally, Asyatt. is recruiting advisory board members
and hands-on team members to join its forward-looking
initiatives.
Asyatt.'s Growth Strategy
Through this fundraising round, Asyatt. aims to advance five key
initiatives:
- Partnerships with Global High-end Brands: Positioning
Niseko as a world-class resort, Asyatt. plans to close the revenue
gap between Niseko and renowned Western resorts by leveraging the
influence of global high-end brands. Past collaborations including
exclusive events with luxury champagne brands and premium property
providers will be further expanded.
- Expansion to Overseas Snow Resorts: Asyatt. sees
significant potential in Asia's underdeveloped snow resorts. The
company plans to introduce its expertise in creating outdoor
content beyond ski resorts to these growing markets.
- Securing Assets in Niseko: With the growing development
of Niseko resorts, there is a pressing need for commercial
facilities. Asyatt. will use its hospitality expertise to secure
real estate assets, strengthening the company’s foundation.
- Developing and Operating Hospitality Content for Regional
Revitalization: In order to address various challenges of the
rural markets, Asyatt. seeks to enhance the add-value of the travel
contents and per capita tourist spending at such markets. Asyatt.
will re-evaluate and enhance tourism content, maximizing revenue by
combining strengths across different locations.
- Cross-selling to Existing Clients: Asyatt. will offer
cross-selling opportunities to its clients, promoting other tourism
destinations where it has contributed in content development.
These initiatives aim to increase revenue, diversify income
sources, tap into new markets, and strengthen existing services.
This growth will be supported by operational efficiency
improvements and the acquisition of specialized talent.
Message from the CEO
To date, Asyatt. has been building a brand that resonates with
international high-net-worth individuals, in Niseko. To further
improve our services and promote inbound tourism across Japan, we
have decided to seek new partners. We aim to attract investors who
share our long-term vision and growth aspirations, rather than
those seeking short-term gains.
Our business, which has been welcomed and supported by local
residents, businesses, municipalities, and international visitors
to Niseko, places great importance on collaborating with partners
and investors who value our brand and share our mid- to long-term
strategy.
We strive for genuine regional revitalization without relying on
subsidies, aiming to coexist with the local community. We aspire to
set a model case to move away from the images of "discounted
Japan." We look forward to your support in our new capital
partnership efforts.
About Asyatt.
Asyatt. is a Travel Experience Partner designing one-of-a-kind
experiences. Asyatt. operates in partnership with Hedell Group,
branding Japan’s cultural assets to global standards through with
Japanese companies.
- Company Name: Asyatt. Inc.
- CEO: Issei Watanabe
- Headquarters: Odin Place 3F, 3-12, 1-chome, Hirafu,
Niseko, Abuta-gun, Hokkaido, 044-0080
- Founded: June 2021
- Capital: 86.3 million yen
- Employees: 20 (including contractors, part-time, and
temporary staff)
- Business Activities: Tour advisory, restaurant
operation
- Major Shareholder: Hedell Group Ltd
- Website: Hedell Group, Asyatt.
- Instagram: Asyatt. Niseko
Note: Applications are not accepted through this
media.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240701584719/en/
Inquiries: Asyatt. Inc. press@asyatt.com