Whistle Express Car Wash Revolutionizes Wash Experience with Systemwide Launch of the Whistle App Technology, Premium Chemical and Updated Signage
2024年7月10日 - 9:05PM
ビジネスワイヤ(英語)
Rapidly growing car wash brand streamlines
access to its mobile app, updates customer journey signage and
announces Whistle exclusive chemical Diamond Plus by Graphene
Whistle Express Car Wash, a leading brand in the car wash
industry, today announced transformative updates, both onsite and
digital, to enhance its customer experience from start to finish.
Starting with a state-of-the-art mobile app that will allow members
access across all 150+ locations and including a new curb-to-curb
signage package and new package options to enhance each wash, these
new updates are a leap forward in Whistle’s ongoing pursuit to
improve the customer experience.
“Our goal at Whistle is to make the experience easier on the
customer, so this marks a significant stride forward as we unveil
updates aimed at redefining the car wash experience,” said Jose
Costa, CEO of Whistle Express. “With enhanced app integration, the
introduction of our new chemical line: Diamond Plus and our
revamped signage, we are committed to delivering unparalleled
convenience, quality and innovation to our loyal members across our
growing footprint.”
Whistle App Launch
With the updated Whistle app, customers can now access and
manage their membership across all Whistle Express locations. The
Whistle app also introduces the enhanced loyalty program, "Whistle
Rewards," allowing customers to earn redeemable points such as
credits for memberships, wash packages and add-ons. Its improved
interface includes secure in-app payments and a real-time location
finder at over 150 locations across the Midwest and Southeast. It
offers family plans, wash books for savings and exclusive
promotions and discounts. Members receive an exclusive offer to
join the new Whistle Rewards loyalty program, with special
promotions and discounts available through the Whistle app. To
celebrate, drivers who download the Whistle app receive 100 bonus
points, and later this summer, users can spin a daily “reward
wheel” for more points.
New Chemical Line: Diamond Plus
Complementing the Whistle app updates, Whistle Express is
introducing a new line of premium mix chemicals designed to protect
car paint from external elements. Launching under the name “Diamond
Plus Powered by Rain-X® Graphene” and complementary with Whistle’s
“Better” and “Best” washes, this advanced chemical formulation
ensures a superior clean, offering unparalleled protection and
shine for vehicles. Developed by the renowned brand Rain-X, the
graphene layer creates a durable shield that repels water, resists
dust, and dirt accumulation, resulting in a cleaner, shinier
surface and enhanced color intensity.
New Customer Journey Signage
Whistle Express also unveiled new customer journey signage
designed to enhance the overall wash experience. The updated
signage provides clear, easy-to-follow directions and highlights
key services, ensuring a seamless and efficient visit. Featuring
modern graphics and concise instructions, the new signs aim to
improve customer satisfaction and streamline the car wash process
from beginning to end.
Whistle Express is revolutionizing the car wash category with
competitive membership pricing, easy-to-use technology and menu
boards, along with free self-vacuum stations, floor mat-cleaning
machines, and towels and sprays – all of which deliver a seamless
wash experience, resulting in a spectacular clean. All locations
use state-of-the-art technology that reclaims 85% of the water used
in a wash and uses 91% less water when compared with a home wash.
Customers can also add affordable and effective treatments – like
Rain-X® rain repellent for windshields or Armor All® protectants
and sealants – to extend the life of their car’s exterior and
protect against bugs, pollen and other elements.
To download the Whistle Express app and unlock seamless access
to all locations, visit the official Whistle Express website or
find it on your preferred app store.
About Whistle Express
With more than 150 locations and counting, Whistle Express
leverages technology and innovation to deliver a premium experience
that saves customers time, money – and their car’s paint job.
Customers can take advantage of the brand’s Unlimited Wash Club
Membership Program, plus free supplies and amenities including
microfiber towels, vacuums and mat-cleaning stations, to save money
while getting their cars squeaky clean. Last year, the
Charlotte-based company received a majority investment from funds
managed by Oaktree Capital Management, L.P. to fuel its accelerated
growth plan. For more information, visit
www.whistleexpresscarwash.com.
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Katie Combs, Luquire (kcombs@luquire.com or 704-807-2280)