BlueConic Acquires Jebbit, Redefining CDP Space
2024年7月10日 - 9:05PM
ビジネスワイヤ(英語)
Pioneers in Their Respective Fields Join Forces
to Establish an Unprecedented Customer Data Operating System
BlueConic, a leading customer data platform (CDP), today
announced the acquisition of Jebbit, a leading first-party
data-capture and experience-creation software for marketers. This
strategic combination results in the creation of the industry’s
first-ever Operating System for Customer Data.
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the full release here:
https://www.businesswire.com/news/home/20240710909061/en/
Cory Munchbach, CEO BlueConic (Photo:
Business Wire)
“We are thrilled to band together with Jebbit, enhancing our
capacity to serve our dedicated marketers and strategists,” said
Cory Munchbach, CEO of BlueConic. “Together, we’re combining our
strengths to offer an unmatched range of capabilities that empower
our customers to glean deeper insights, take decisive actions, and
accelerate growth. With our platforms, marketers are able to unlock
the potential of their data.”
With Jebbit, marketers are able to gather their own first-party
data through a variety of interactive tools such as custom quizzes,
surveys, and lookbooks, all facilitated by Jebbit’s no-code,
AI-fueled experience creator interface. This data, when merged with
the extensive enterprise data housed in the BlueConic CDP, will
provide customer insights unparalleled by any other suite. These
comprehensive profiles can then be anonymized in the BlueConic
Clean Room for further segmentation or activation across channels
with partners.
“Our mission at Jebbit has always been to make digital
experiences assumption-free by directly engaging people about their
interests, motivations, and preferences in an enjoyable, engaging,
and value-driven way,” said Tom Coburn, CEO and Co-Founder of
Jebbit. “Every marketer strives to understand the multi-dimensional
nature of their customer. With the power of BlueConic and Jebbit,
users will be able to leverage diverse types of data and redefine
the concept of a customer profile.”
Together, BlueConic and Jebbit will serve an expanded global
customer base, encompassing over 500 customers worldwide. This
acquisition underscores both companies' steadfast commitment to
innovation and customer-centric solutions in today's increasingly
competitive marketing landscape, marking a significant milestone in
the evolution of the CDP category.
About BlueConic BlueConic is the operating system that
puts data into action for marketing and growth doers. The
industry-first solution empowers doers with an unmatched range of
capabilities to access relevant customer data, create resonant
customer experiences, and drive maximum returns for their business.
More than 500 businesses worldwide rely on BlueConic to unlock
their full customer data potential, including Forbes, Heineken,
Mattel, Michelin, Telia Company, and VF Corp.
Learn more at www.blueconic.com and follow us on LinkedIn
@BlueConic.
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version on businesswire.com: https://www.businesswire.com/news/home/20240710909061/en/
Iden Karolina Throssell karolina@iden.global