NEW
YORK, July 9, 2024 /PRNewswire/ -- Nielsen, the
global leader in audience measurement, data and analytics,
announced today that Akhil Parekh
will join Nielsen as its Chief Solutions Officer of Digital
Product.
In this newly created role, Akhil will be responsible for
expanding Nielsen's value proposition to the advertising ecosystem
through new digital products and enhancements. He will oversee the
teams focused on Nielsen's planning and ads products, as well as
strategic partnerships. Akhil will partner with Deirdre Thomas, Nielsen's Chief Product Officer
for Audience Measurement, who will continue to lead product
strategy for Nielsen's content solutions and existing ratings and
reporting teams.
"Nielsen has persisted as the leader in the audience measurement
in the advertising ecosystem, and it's an honor to continue the
innovation that will unlock future growth for the business in the
digital space," said Akhil Parekh,
Chief Solutions Officer of Digital Product.
"As we continue to evolve with the industry and focus our
efforts on streaming and our convergent TV strategy, we must
continue to make strategic investments in innovation. Akhil will
play a critical role in helping develop the products and strategies
our clients need to succeed in the advertising ecosystem," said
Karthik Rao, CEO of Nielsen. "I'm so
excited for our future and feel confident that the new additions to
our team will help us achieve our vision."
Akhil has extensive experience in the advertising industry and a
proven track record of driving product innovation and maximizing
impact through deep collaboration across cross-functional teams. He
was most recently Executive Vice President, Managing Director at
Publicis Groupe, where he was responsible for building a new media
platform for agency planners and buyers. Previously he served in
senior positions at Mediaocean, 4C Insights (acquired by
Mediaocean), Rovi Corporation, Amp'd Mobile, and ExcelaCom.
About Nielsen
Nielsen is a global leader in audience
measurement, data and analytics. Through our understanding of
people and their behaviors across all channels and platforms, we
empower our clients with independent and actionable intelligence so
they can connect and engage with their global audiences—now and
into the future. Learn more at www.nielsen.com and connect with us
on social media (X, LinkedIn, Facebook and Instagram).
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SOURCE Nielsen