Taiwan Tourism Debuts New Brand 3.0 on Chicago's Subway Line
2024年6月29日 - 9:00PM
Taiwan Tourism Administration launches a new brand version 3.0 with
tagline "
TAIWAN - Waves of Wonder.” From now until
August 18, commuters traveling on Chicago's CTA Blue Line, between
O'Hare International Airport and downtown Chicago will be bound to
experience whole new aspects of tourism in Taiwan as they are
transported via vibrant displays showcasing Taiwan's diverse
attractions and rich cultural history.
Taiwan officially launched its new tourism brand 3.0 in May with
a redesigned TAIWAN logo inspired by wave-lines
and in an orange hue symbolizing the sunrise. It signifies Taiwan's
incredible mountains, oceans, winding roads and railways. The
design concept aims to highlight Taiwan's year-round travel appeal
and convey that Every Season is Tourism Season in
Taiwan. The unique charm of Taiwan promises to deliver
continuous waves of surprises for international travelers.
Alongside the two Taiwan Tourism wrapped CTA trains, this
collaboration with EVA Air also sees two additional EVA Air
decorated cars running on the Blue Line. Starting from now until
7/4/2024, EVA Air will be having a special promotion to celebrate
the launch of its CTA rail project. Using code
CHITW24, passengers can purchase tickets
originating from Chicago to Asia with outbound travel dates from
7/16/2024 to 11/30/2024. Moreover, EverFun Holiday is providing
free airport transfers and other offers during the promotional
period to encourage travel to Taiwan.
“Chicago has direct flights to Taiwan 7 days a week, operated by
EVA Air. Meanwhile, Taiwan’s high-speed rail, round-island rail
services, Taiwan Tour Bus, and Taiwan Tourist Shuttle all offer
various discounts, making travel within Taiwan incredibly
convenient,” says Jingzhen Chuang, Director of the Taiwan Tourism
Administration's New York Office.
“Free half-day tours are offered for layover passengers stopping
in Taiwan,” adds Chuang. “Not only does Taiwan boast abundant
natural beauty and diverse cultural experiences, the island offers
exquisite cuisines ranging from Michelin-recommended restaurants to
renowned night market snacks, a safe environment and welcoming
locals. International travelers are warmly invited to explore
Taiwan's stunning scenery, delectable cuisine, and vibrant
culture!”
Director General Dennis Lei of TECO in Chicago emphasized the
shared vibrant democracy, economic prosperity, and rich cultural
life between Taiwan and Chicago. He hopes decorated train cars will
boost Taiwan tourism, highlighting Taiwan as a convenient Asian
travel hub.
For more information on travels in Taiwan, please visit the
Taiwan Tourism Administration official website at
https://eng.taiwan.net.tw.
For more information on promotional offers, please visit EVA
Air's offer, and EverFun Holiday's offer.
Contact:Mini Kao, Taiwan Tourism Administration
New York Officettany@tad.gov.tw212-867-1632
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/4e694117-5d46-4cdd-9309-3e94e6ab7de5https://www.globenewswire.com/NewsRoom/AttachmentNg/8c6e9ab0-dc9a-4a5a-bff7-218c31fe026b