2024 ESSENCE Festival of Culture™ Ignites Culture & Conversation with Experiences featuring Serena Williams, Ava DuVernay, Big Freedia, Morris Chestnut, Regina Hall, Sanaa Lathan, Wayne Brady, Tiwa Savage, Marsai Martin, JT & More
2024年6月27日 - 6:27AM
ビジネスワイヤ(英語)
The 2024 ESSENCE Festival of Culture™ presented by
Coca-Cola® returns to the Crescent City from July 4-7, 2024,
for a four-day event to celebrate 30 years of loving us! From
sunrise to sunset, there's something for everyone. Festivalgoers
will embark on a diverse array of daytime experiences at the Ernest
N. Morial Convention Center. From returning fan-favorites like
ESSENCE Food & Wine Festival™, BEAUTYCON™: @ESSENCEFEST
Edition, AFROPUNK BLKTOPIA™, ESSENCE Film Festival® by ESSENCE
STUDIOS™, ESSENCE Stage™, SOKO MRKT™ by ESSENCE®, ESSENCE Authors™,
ESSENCE® GU® CREATORS HOUSE, GBEF® HQ, to the newly introduced
ESSENCE Hollywood House™ and the Suede: Men’s
Experience™(formerly known as In His Zone). Curated
conversations in each of these experiences will range from love
& relationships, voter education, health & wellness, beauty
trends, music & entertainment, HBCUs, entrepreneurship,
sustainability and more! Attendees can register for the free
daytime experiences directly on the E360 app and plan out
their festival experience at their fingertips. This app offers
special deals, curated itineraries, and push notifications with the
latest information on everything happening throughout this year’s
festival.
For the second consecutive year, the 2024 ESSENCE Festival of
Culture™ presented by Coca-Cola® is taking over the entire
Ernest N. Morial Convention Center. The party may culminate
each night at the evening concert series, but it begins with the
return of unforgettable daytime experiences including:
- ESSENCE Food & Wine Festival™
- BEAUTYCON™: @ESSENCEFEST Edition
- AFROPUNK BLKTOPIA™
- ESSENCE Film Festival® by ESSENCE STUDIOS™
- ESSENCE Stage™
- ESSENCE Wellness House®
- *NEW* ESSENCE Hollywood House™
- ESSENCE Community Impact Hub™
- ESSENCE Authors™
- The Suede: Men’s Experience™ (formerly known as In His
Zone)
- ESSENCE® GU® CREATORS HOUSE
- SOKO MRKT™ by ESSENCE®
- ESSENCE Authors™
- GBEF® HQ
- NEW VOICES VILLAGE™
- NEW VOICES ENTREPRENEUR HUB™
Select programming highlights at this year’s festival
includes:
- One of the greatest athletes of all-time, an entrepreneur and a
style icon, Serena Williams, will make her first appearance
at the ESSENCE Festival of Culture™, during BEAUTYCON™:
@ESSENCEFEST Edition. Serena will discuss being a powerhouse on
the court and democratizing beauty for all women through her beauty
brand, WYN Beauty. BEAUTYCON™ will also feature beauty tips and
tricks from celebrity hairstylist and artistic director, Tippi
Shorter and the latest industry trends from Michelle
O'Connor, Javon Ford, Sister Scientist and
Uche Natori.
- ESSENCE Stage™ brings the pages of ESSENCE Magazine to
life by seamlessly integrating each editorial vertical, which will
be hosted by actress & songstress, LeToya Luckett, from
July 5-7. Join us for a fireside chat with Emmy-award winning
filmmaker and producer, Ava DuVernay, on her creative
journey and the pioneer of bounce, TV personality and New Orleans
icon, Big Freedia, who will also hit the stage, alongside
reality TV producer, host, and cultural curator, Carlos
King.
- ESSENCE Film Festival® by ESSENCE STUDIOS™ will feature
conversations with some of the top names in the entertainment
industry from Garcelle Beauvais, Tisha Campbell, Hailey
Kilgore, Essence Atkins, Keith Robinson, Renée Elise Goldsberry
and more. Don’t miss the special screening and Q&A of the
acting debut of Nigerian Afrobeats artist, Tiwa Savage, in
“Water & Garri”, a feature-length drama that tells the story of
Aisha, an ambitious fashion designer as she returns to her native
home after 10 years away in the U.S., following a family
bereavement.
- The Suede: Men’s Experience™ (formerly known as In His
Zone) will merge creativity and community for Black men leading
conversations ranging from achieving longevity in musical career
pathways with legendary rapper and actor Method Man,
encouraging community involvement through activism, as well as
co-founder of the Dream Defenders Phil Agnew, Earn Your Leisure
co-founders Troy Millings and Rashad Bilal, and actors &
esteemed HBCU alumni, Lance Gross and Terrence
J.
- ESSENCE Girls United Creators House™ invites you
to a creative universe to experience the immersive and inclusive
hub that will empower and provide opportunities for the ultimate
digital maven. Meet us at the hotspot to create content and build
community on and offline, while diving deep into the digital
influences that impact pop culture in society today from actress
and entrepreneur, Skai Jackson, entrepreneur J Mulan
and filmmaker and mental health advocate, Elyse Fox.
- The ESSENCE® GU® Kickback is the ultimate
day party for the generation of festival attendees, who will lead
us into our next chapter. On Saturday, July 6th from 2:00pm -
6:00pm CT, you will want to make sure your phone has storage to
capture all the TikTok worthy moments and special musical
performances from singer and songwriter, 4Batz and the “City
Cinderella,” Miami-bred chart-topping femcee, JT at the
Sugar Mill.
- ESSENCE Authors™ is a prime cultural experience that
will amplify critical voices and discuss how aspiring writers can
navigate the publishing industry amidst this new and fluid
political landscape featuring top writers and content creators from
legendary comedian, actor & award-winning radio host Rickey
Smiley, musician, author & publisher, Quest Love,
the multi-talented Keke Palmer, NAACP-award winning actor
and entrepreneur, Jay Ellis, Gospel recording artist &
author, Tasha Cobb Leonard, award-winning author, activist,
and media strategist, Raquel Willis, politician Bakari
Sellers, physician & author Ian K. Smith, TV
personality & entrepreneur Tanya Sam, along with
Beverly Jenkins, Brenda Jackson and Donna Hill, who
are all celebrating 30+ years of Black romance in literature.
- Global Black Economic Forum HQ returns to this year’s
festival as the ultimate shared space for innovation, discussion,
and action centered on the themes of the future of work, wealth,
health, and democracy, This event is an unparalleled chance to
engage with the forefront of thought leadership and practical
solutions, fostering a unified approach to uplifting and expanding
Black economic opportunity and social justice globally from
speakers including but not limited to politician, voting rights
activist & author Stacey Abrams, civil rights leader
Reverend Al Sharpton, Congresswoman Jasmine Crockett,
Television Journalist & Author Don Lemon, National Urban
League President Marc Morial, Television Host Joy-Ann
Reid, NAACP President Derrick Johnson, National
Coalition of Negro Women President & CEO Rev. Shavon
Arline-Bradley, TV personality Tiffany Cross, National
Coalition of Black Civic Participation Melanie Campbell,
Coqual’s CEO Lanaya Irvin, U.S. Black Chambers President
& CEO Ron Busby Sr., Actress DeWanda Wise,
Broadcast Journalist & Television Personality Cari
Champion and Color of Change President Rashad
Robinson.
- Festival newcomer, ESSENCE Hollywood House™, creates a
space for networking, mentoring, skill-building, and advocacy,
empowering our community for film & TV enthusiasts to gain
innovative solutions to overcome obstacles and achieve their full
potential with appearances from comedian, TV host, actor, and
singer, Wayne Brady, actress & musician, Bre-Z,
American playwright & actor Jordan Cooper and more!
- SOKO MRKT™ by ESSENCE® invites shoppers to explore and
support emerging Black-owned businesses, providing a platform for
shoppers to discover and engage with new enterprises and will
feature esteemed entrepreneurs and business-owners including
Yandy Smith and J. Bolin.
- AFROPUNK BLKTOPIA™ will pioneer the festival
experience on a path toward new age existence that shatters global
boundaries, social identities and awakens the “other” inside of all
of us with conversations from revolutionary voices of today such as
Lynae Vanee, Nikole Hannah-Jones and Stevona
"Stevie" Rodgers.
- Joining the star-studded line-up of the festival’s 30th
celebratory experiences, courtesy of this year’s partners, include
beloved actor Morris Chestnut, award-winning actresses and two
of our favorite besties Regina Hall and Sanaa Lathan, Academy Award
nominee Aunjanue Ellis-Taylor, actress and film producer Marsai
Martin, legendary actress Jenifer Lewis, actress Meagan Good, actor
Cory Hardrict, spiritual leader & author Sarah Jakes Roberts,
Emmy winning host and entrepreneur Tabitha Brown, some of Black
cinema’s finest including Kyla Pratt, Mekhi Phifer, Anika Noni
Rose and Laz Alonso, entrepreneur Jordyn Woods, actor
and R&B singer Luke James, actor Aldis Hodge, writer &
actress Natasha Rothwell, actress Emayatzy Corinealdi, actors
McKinley Freeman and Jessie T. Usher, along with musical
performances from Keyshia Cole, Mýa, Jadakiss,
Jeremih and Musiq Soulchild.
To celebrate the festival’s 30th birthday, an array of nightlife
events will be curated, following the evening concerts, hosted by
several established cultural architects from D-Nice and
Larry Morrow, alongside highly anticipated experiences such
as Ascendance x AFROPUNK™ Presents: New Moon In Cancer, SET DE
FLO presents HOUSE IS BLACK, and Boozy Bounce: ESSENCE
Festival of Culture™ edition. Diageo, will serve as the premier
nightlife partner of the iconic ESSENCE Festival of Culture™ for
the first time ever. At each evening’s festivities, that will be 21
years of age & up, Diageo will feature select brands from their
world-class Spirits portfolio including: Crown Royal Whisky, Don
Julio Tequila, Tanqueray Gin, Ciroc Vodka, Deleon Tequila &
Bulliet Bourbon. Diageo encourages consumers to drink
responsibly.
- As a revolutionary virtual club that safely brought millions
together to experience community amidst isolation during the
pandemic, D-Nice’s Club Quarantine (CQ) has been a global rhythmic
respite. A multigenerational and multi-genre experience, Club
Quarantine fosters culture and connectivity. Now, to kick off the
30th anniversary of the ESSENCE Festival of Culture™ presented by
Coca-Cola®, CQ will come offline again for a one night only Club
Quarantine Live After Dark with D-Nice and Special Guests
celebrating music, life, and love in the Crescent City on
Thursday, July 4 from 9:30 pm until 1:30 am CT at the
Fillmore New Orleans.
- With Cancer being the feminine water sign of love, care, and
devotion she is, it makes sense that ESSENCE Festival of Culture™
presented by Coca-Cola® would fall right in the middle of her
season. This year, an auspicious New Moon in Cancer falls on
Friday, July 5th, just as the festival weekend is getting
underway. As such, we are excited to celebrate both Cancer season
and Black womanhood with an all-Black woman DJ takeover of our main
room, bringing together five talented selectors from all three
coasts, headlined by the Jersey Club Queen herself, Uniiqu3,
at Café Istanbul from 11:00 pm until 4:00 am CT during the
Ascendance x AFROPUNK™ Presents: New Moon In Cancer.
- Prepare to be swept away by an unparalleled celebration of
music, glamour, and star-studded excitement! Larry Morrow,
the mastermind behind some of the most iconic events in New
Orleans, has partnered with the ESSENCE Festival of Culture™
presented by Coca-Cola® to create one of the most sensational after
parties of the year, Larry Morrow Presents The After Party:
Festival Weekend Takeover at the Fillmore New Orleans. On
Friday, July 5th and Sunday, July 7th from 10:00 pm until
3:00 am CT, The Fillmore will be transformed into a night of
opulence and sophistication. Picture yourself mingling with the
stars, dancing the night away to electrifying beats, and reveling
in an ambiance that radiates pure luxury and excitement.
- A good time since 2017, Boozy Bounce brings the vibes and fills
a representation void, channeling the true essence of New Orleans
Bounce from the 90s and 2000s. Join us for Boozy Bounce: ESSENCE
Festival of Culture™ edition, where we're bringing an
unforgettable experience with NOLA's finest DJs — Jordan Rock,
Jash Jay, and Zeus. It's an authentic New Orleans bounce and
Southern hip-hop moment guaranteed to get you moving at Joy
Theater on Saturday, July 6th from 10:00 pm until 4:00 am
CT.
- SET DE FLO is a statement. It's a love letter to the innovative
roots of Black New Orleans and its significance in the creation of
all dance music. It's a siren song to the misfits, the dancers, and
the alt kids without a 3rd space. It’s a community cornerstone - a
Black party in a Black city in the middle of a historically Black
neighborhood. SET DE FLO is House music and HOUSE IS BLACK. Now on
the cusp of its 7th year leading New Orleans underground sound —
SET DE FLO celebrates the ancestors of House music in the second
annual SET DE FLO presents HOUSE IS BLACK — it’s not just a
dance party; it's a cultural experience. Set in an intimate, hidden
gem, dive bar, this night is about embracing the underground spirit
of New Orleans while showcasing the best in Black dance music.
Hosted by SET DE FLO creator, DJ, and producer, Lil Jodeci
and Lord Chilla at The Domino on Saturday, July
6th from 11:00 pm until 5:00 am CT.
Tickets for the 2024 ESSENCE Festival of Culture™ presented by
Coca-Cola® are available at ESSENCEFestival.com. Virtual attendees
can join in on the celebration at ESSENCE.com and
ESSENCEFestival.com, as well as join the conversation on social
media at @ESSENCEFest on X, Facebook, Instagram and TikTok. The
2024 ESSENCE Festival of Culture™ is presented by Coca-Cola® and
major partners, AT&T, L’Oréal Groupe, McDonald’s USA, and
Target Corporation.
ABOUT ESSENCE COMMUNICATIONS, INC.
ESSENCE Communications is the number one—and only 100%
Black-owned—media, technology and commerce company at scale
dedicated to Black women and communities. With a community of more
than 31 million Black women, ESSENCE inspires a global audience
through diverse storytelling and immersive original content rooted
in Culture, Equity and Celebration. The brand's multi-platform
presence in/ publishing, experiential and online encompasses its
namesake magazine; digital, video and social platforms; television
specials; books; and signature live events, including Black Women
in Music, Black Women in Hollywood, ESSENCE Black Women in Sports,
Fashion House, Street Style and the ESSENCE Festival of
Culture™.
ABOUT ESSENCE VENTURES
A multi-faceted ecosystem that uplifts the Global Black
experience through frictionless, borderless economic advancements
at the intersection of community and culture, ESSENCE Ventures is a
member of the Sundial Group of Companies and is the parent company
for ESSENCE Communications, Inc., AFROPUNK, Beautycon and Essence
Studios.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240626094144/en/
pr@essence.com AlliedEFOC@alliedglobalmarketing.com