Leading Authority in Cheese Imports to
Leverage Unparalleled Generational Expertise to Breathe New Life
into Gouda Portfolio
FAIRFIELD, N.J.,
June 18,
2024 /PRNewswire/ -- Schuman Cheese, a family-owned
business with a rich heritage spanning over 75 years, announces a
new partnership with Westland, the family company behind Old
Amsterdam. This strategic move
unites two legacy businesses with a shared passion for quality,
innovation, and the pursuit of unmatched flavor.
The Schuman family has been a driving force in the specialty
cheese industry for seven decades, transforming a modest import
business into a world-class operation. Founded in New York in 1945 by Arthur Schuman, the company's dedication to
integrity, excellence, and loyalty has been passed down through
four generations. Today, Schuman Cheese stands as a testament to
these enduring values, offering an array of premium cheeses that
have earned the respect of connoisseurs worldwide.
"Our family's journey through the cheese industry is a
tapestry of skills, each thread representing a generation's unique
contribution," says Ian
Schuman, Import Business Unit Manager of Schuman Cheese.
"Arthur Schuman's passion for
importing the finest cheeses laid our foundation. My grandfather
and his brother expanded our reach, while my father, my siblings,
and I have focused on continued innovation and best-in-class
service. All of these elements have contributed to our company's
continued rise, and we're thrilled to welcome this partnership with
Westland for Old Amsterdam as the latest marker of
success."
Old Amsterdam, like Schuman
Cheese, is built on a foundation of family values and a deep
dedication to excellence. The Westland family's ambition to create
the most delicious mature cheese led them to challenge an
independent research institute with an audacious task: develop a
recipe for a Gouda with prominent cheese crystals and a sharp yet
smooth flavor. The result is Old Amsterdam, a triumph of innovation
that embodies Dutch ingenuity and down-to-earth spirit.
The secret behind Old Amsterdam's unique taste lies in its
patented process and the enigmatic "M4 starter." This proprietary
blend of natural ingredients, housed in the legendary Milk
Container 4, is the culmination of years of experimentation. When
combined with premium Dutch meadow milk and traditional
cheese-making techniques, it yields a Gouda that is unrivaled in
its complexity and balance.
"At Schuman Cheese, we believe in honoring traditions while
embracing innovation," Schuman continues. "Old Amsterdam's
story of relentless experimentation in pursuit of the perfect
flavor aligns beautifully with our ethos. Together, we'll write the
next chapter, introducing more Americans to this extraordinary
Gouda."
With such strong synergy among both entities' core values,
Schuman Cheese is optimally positioned to work alongside Westland
in taking Old Amsterdam to its next stage of growth in North America. Old Amsterdam will retain its unique identity
while benefiting from the extensive network and industry acumen
under the Schuman Cheese umbrella.
The company's decades of experience and deep market
understanding offer a level of support that continues to set the
standard across the category. The seasoned team at Schuman Cheese
possesses an intimate knowledge of impactful strategies across all
sectors, from marketing to sales and beyond. All will be crucial
under this transition which celebrates family, tradition, and the
endless possibilities when passion meets skill.
Schuman Cheese will showcase Old Amsterdam under its portfolio
for the first time at the upcoming Summer Fancy Food Show,
June 23-25 at Booth #468 on Level 3.
A cornerstone of the specialty food community, the event provides
the ultimate stage to spotlight Old Amsterdam among North America's top retailers, tastemakers,
and culinary enthusiasts.
For more information about Schuman Cheese and their distinctive
range of cheeses, visit SchumanCheese.com.
About Schuman Cheese
Founded in New York in 1945, Schuman Cheese has grown
into a highly lauded leader in the cheese industry worldwide. The
family has set the standard for integrity, excellence, and loyalty
for four generations, exemplified by their premium cheeses and
lasting partnerships. Today, decades since their first import,
Schuman's team of skilled cheesemakers craft their world-class
cheeses in Wisconsin, adding to their robust import business.
At Schuman Cheese, they take pride in the products offered and
remain committed to the mission and values established
by Arthur Schuman. Discover their distinctive cheeses and
latest innovations Schuman Cheese delights in sharing at
SchumanCheese.com
For more information about Schuman Cheese, please
visit https://www.schumancheese.com/our-cheeses.
Media Contact: schumancheese@5wpr.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/schuman-cheese-partners-with-westland-on-old-amsterdam-underscoring-category-leadership-and-stewarding-a-new-era-in-north-america-for-the-renowned-gouda-brand-302174830.html
SOURCE Schuman Cheese