MIAMI, June 1, 2024
/PRNewswire/ -- Today, Sun Bum made waves in Miami with its largest ever beach hangout,
marking the conclusion of Skin Cancer Awareness Month and
celebrating the brand's Just Use Sunscreen campaign – which
advocates for sunscreen use regardless of brand choice. The event
drew thousands of locals to Miami
Beach to enjoy a day filled with vital sun safety education
and tons of free SPF. Given the success and impact of today's feat,
the brand is announcing its commitment to an annual tradition with
the simple goal of bringing free sun education and SPF directly to
the masses.
Miami is one of the US cities
with the highest UV exposure, contributing to Florida's rate of melanoma cases each year.
And while America is beginning to understand the need for SPF,
research still reveals persistent gaps in sun care knowledge, from
proper sunscreen application, to understanding different types of
sunscreen, and unique needs for different skin types. To tackle
this head-on, Sun Bum touched down in Miami with its largest beach hangout yet –
engaging directly with the community to help bust widespread myths
about sunscreen, reinforce the need for SPF, and continue on its
mission to empower people to enjoy the sun safely.
The event, held on South Beach, seamlessly brought together fun,
sun, education, and protection. Among the highlights was a 10-foot
sun dial, inviting guests to interact and explore the 'Five S's of
Sun Safety': sunscreen, sunglasses, sun hat, shade, and sleeves – a
term coined by Sun Bum to demystify essential sun care practices
and provide a memorable framework for staying fully protected from
UV rays. Also present was a crew of Sun Bum's Sun Safety
Ambassadors who not only distributed tons of free-flowing SPF, but
also information, resources and tips on sun care and safety
directly to the community throughout the day.
As part of the Just Use Sunscreen campaign, which launched ahead
of Skin Cancer Awareness Month this year, Sun Bum has already
rolled out several initiatives, including a partnership with the
Skin Cancer Foundation to provide free skin exams to the public for
a week in San Diego, and a series
of local beach hangouts across the country offering free education
and SPF. The brand also made a massive push to spread awareness and
resources across social media channels, partnering with dermatology
experts and local personalities to help amplify efforts and reach,
and launched an extensive outreach program.
"During Skin Cancer Awareness Month, and now leading into
summer, we've been able to give out tens of thousands of free
samples of SPF. And knowing that the 2000 people who joined us
today are now protected from the Florida sun's harmful rays is incredibly
rewarding." Said Evan Slater,
CMO at Sun Bum.
"Our goal has always been clear: to protect people from the
harmful effects of excessive sun exposure, regardless of the brand
they choose. Each year, we find new and engaging ways to educate
and protect our community, since it's at the core of what we do.
We're excited to continue our mission to provide SPF awareness and
products to everyone who chooses to live and love in the
sun."
The event brought together over 2000 Miami locals, with many eagerly gathering from
the early morning while preparations unfolded. As Sun Bum continues
to touch down on beaches across the country throughout the summer,
those at home can tune into the brand's latest Spotify playlist,
featuring all the music from the event, to soak up the vibes and
get ready for their local stop.
To explore our range of sun protection products and learn how to
stay safe under the sun, visit sunbum.com
LINK TO OFFICIAL EVENT ASSETS
About Sun Bum
Sun Bum® is a lifestyle company that creates a wide range of
premium sun care, hair care, lip care, and baby care products.
Founded in 2010, in Cocoa Beach,
Florida, the brand was created by a group of friends who
wanted products for themselves and their families that reflected
the essence, aesthetic, and socially conscious vibe of their small
beach community. Sun Bum® started in surf shops, where it still
holds its roots, and was quickly discovered by chic boutiques and
luxury hotels before becoming one of the fastest-growing brands at
Target, Ulta Beauty, CVS, Walgreens, Kroger, and other leading
retailers around the world.
While the company has gotten much bigger, they insist that they
haven't changed. They still take surf breaks, listen to old albums,
don't use focus groups, and try to catch the sunset every night.
They make products the way they like them and hope you like them
too. Learn more at sunbum.com.
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SOURCE Sun Bum