New SinglePoint™ option lets organizations
house and monitor active primary market research projects within
their market research and competitive intelligence knowledge
management platform
BOSTON, May 22, 2024
/PRNewswire/ -- Northern Light® today
announced a new option that makes it easy to track the progress of
active primary market research projects and store all related
documents within the Northern Light SinglePoint™ enterprise market
research and competitive intelligence platform.
By embedding Northern Light's new Research Project Tracker in
SinglePoint, market research project teams can save valuable time
by organizing and storing project documents together in the same
AI-powered knowledge management system that the organization uses
to catalog and mine all its market and competitive intelligence
research content. In addition, using Research Project Tracker,
SinglePoint's superior search and generative AI-based question
answering can be applied to the reports and presentations
associated with a market research project.
"With Research Project Tracker, Northern Light continues to add
value to our SinglePoint platform for market research professionals
within large enterprises," C. David
Seuss, Northern Light's CEO, said. "Primary market
research projects typically have many moving parts, so offering our
clients a tool that simplifies project tracking – a tool that lives
in the same platform they already use to manage all their market
and competitive intelligence content – makes that complex process
more efficient."
Northern Light's Research Project Tracker provides:
- A project shell that contains all the metadata about the
project such as project ID, title, product line, geography, project
lead, business purpose, methodology, budget, and more.
- Project documents such as RFPs, interim reports, final reports,
and more can be uploaded to the project.
- All project documents inherit all the project metadata
automatically, saving time while providing complete tagging.
- Project documents are linked to each other on search
results.
- Optional business approval and final approval steps.
- Upon final approval, selected project document types like final
reports are indexed for search in the SinglePoint platform.
- Flexible reporting facilitates creation of management reports
from project metadata.
Northern Light also continues to offer Primary Research Manager
for SinglePoint, a comprehensive, feature-rich workflow solution
that moves market research projects through milestones and
encompasses RFP generation, supplier management, RFP distribution,
purchasing, contracting, compliance, and change control.
SinglePoint is an enterprise-scale knowledge management platform
that seamlessly integrates and enables full-text search of all an
organization's research resources, both internal and external, to
create an invaluable market research and competitive intelligence
portal. SinglePoint's generative AI can answer a user's
specific question, drawing on only authoritative content housed
within the portal. And users automatically receive on-point
content recommendations from SinglePoint based on AI that learns
the interests of each individual user.
About Northern Light
Northern Light has been providing knowledge management
platforms for competitive intelligence and market research insights
to global enterprises since 1996. Northern Light's current
clients include Fortune 1000 leaders across multiple
industries such as information technology, financial services,
telecommunications, and life sciences. Northern Light has
over 200,000 users of its strategic research portals
worldwide. Headquartered in Boston,
Massachusetts, Northern Light has repeatedly been recognized
by KMWorld as one of the companies that matter most in
knowledge management and that is driving the meaningful use of AI
in KM platforms; in addition, Northern Light has won the
KMWorld Readers' Choice Award multiple times.
Media Contact:
David Domeshek
(508) 873-7068
377903@email4pr.com
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SOURCE Northern Light