Pixalate’s April 2024 Mobile App Spoofing Report For Apple App Store and Google Play Store: Solitaire Verse, 2048, Calculator Among Most at Risk
2024年5月18日 - 2:00AM
Pixalate, the market-leading fraud protection, privacy, and
compliance analytics platform for Connected TV (CTV) and Mobile
Advertising, today released the April 2024 Mobile App Spoofing
Reports: Apple App Store and Google Play Store.
The reports reveal which mobile apps are most at risk of app
spoofing. Malicious actors can use invalid traffic (IVT)
techniques, such as app spoofing, to disguise the mobile app
traffic source. The report ranks the apps most at risk of spoofing
by geographic region, including North America, Asia-Pacific (APAC),
Europe, the Middle East and Africa (EMEA), and Latin America
(LATAM), as measured by Pixalate.Pixalate’s data science team
analyzed over 31.6 billion global open programmatic advertising
impressions from over 11.9 million mobile apps (including delisted
apps) across the Apple App Store and Google Play Store in April
2024 to compile this research.Top Apple App Store mobile
apps at risk of spoofing in April 2024
- APAC: クラシルリワード-移動・チラシ・レシートでポイントがたまる
- EMEA: Likee - Short Video Community
- LATAM: Block Blast!
- North America: Kika Keyboard: Custom
Themes
Top Google Play Store mobile apps at risk of spoofing in
April 2024
- APAC: OK캐쉬백 [즐거움이 포인트다]
- EMEA: Number Up Merge - 2048 Puzzle
- LATAM: Calculator
- North America: Solitaire Verse
Download each report to see more mobile apps at risk of spoofing
in April 2024, as measured by Pixalate:
- Google Play Store
- Apple App Store
Pixalate’s CTV App Spoofing Reports:
- Amazon Fire TV
- Samsung Smart TV
- Apple TV
- Roku
MethodologyFor background information,
methodology and definitions related to Mobile App Spoofing, please
visit our inaugural Mobile App Spoofing Report and view the FAQs
there.
To compile this research, Pixalate’s data science team took the
following steps:
- Identify “Highly Impacted” mobile apps: On Google Play Store
and Apple App Store within each of the global regions, Pixalate
first identified apps with the highest rate of spoofed traffic
(e.g. the percentage of all traffic purporting to come from an app
that does not actually come from an app). In the context of this
research, “Highly Impacted” apps are apps that have an app spoofing
rate greater than 90% of other apps on a given platform within a
given region (or 5%, whichever is lower) and pass an impression
volume threshold.
- The “Highly Impacted” apps are then ranked by volume of spoofed
impressions.
About PixalatePixalate is a global platform for
privacy compliance, ad fraud prevention, and data intelligence in
the digital ad supply chain. Founded in 2012, Pixalate’s platform
is trusted by regulators, data researchers, advertisers,
publishers, ad tech platforms, and financial analysts across the
Connected TV (CTV), mobile app, and website ecosystems. Pixalate is
MRC-accredited for the detection and filtration of Sophisticated
Invalid Traffic (SIVT). www.pixalate.com
DisclaimerThe content of this
post, and the App Spoofing Report (the “Report”), reflect
Pixalate’s opinions with respect to the factors that Pixalate
believes can be useful to the digital media industry. Pixalate’s
opinions are just that, opinions, which means that they are neither
facts nor guarantees; and neither this press release nor the Report
are intended to impugn the standing or reputation of any entity,
person or app, but instead, to report findings and apparent trends
in the time period studied. Per the MRC, “'Fraud' is not intended
to represent fraud as defined in various laws, statutes and
ordinances or as conventionally used in U.S. Court or other legal
proceedings, but rather a custom definition strictly for
advertising measurement purposes. Also per the MRC, “‘Invalid
Traffic’ is defined generally as traffic that does not meet certain
ad serving quality or completeness criteria, or otherwise does not
represent legitimate ad traffic that should be included in
measurement counts. Among the reasons why ad traffic may be deemed
invalid is it is a result of non-human traffic (spiders, bots,
etc.), or activity designed to produce fraudulent traffic.”
- Top Apple App Store mobile apps at risk of spoofing in April
2024
- Top Google Play Store mobile apps at risk of spoofing in April
2024
Nina Talcott
Pixalate Inc.
ntalcott@pixalate.com