eDreams ODIGEO Concludes 9th Prime Days Edition Boosting Consumer Value and Partner Revenues
2024年5月13日 - 7:18PM
ビジネスワイヤ(英語)
- The 9th edition of the popular ‘Prime Days’ enabled
significant savings for consumers through member-only personalised
travel deals.
- The benefits of Prime Days extended beyond travellers as it
delivered significant yields to partners. Participating airlines
saw an average uplift of 59% in their revenues compared to the
previous week.
- The growing appeal of Prime Days to the hospitality sector
is evident in the 33% increase in the number of accommodations
participating in the campaign.
eDreams ODIGEO (hereinafter ‘The Company’), the world's leading
travel subscription platform and one of Europe’s largest e-commerce
businesses, today reported the success of the 9th edition of its
eDreams Prime Days campaign.
Held from April 30th to May 3rd 2024, the exclusive campaign for
Prime members resulted, on average, in a significant 59% revenue
increase for participating airlines1, driven by targeted promotions
and exclusive offers for Prime members.
The campaign's focus on AI-driven personalisation helped
generate on average a 68% surge in bookings for participating
airlines, demonstrating the powerful impact of offering exclusive
personalised offers to a community of avid travel subscribers.
These efforts equipped airlines with sophisticated steering,
ranking and marketing mechanisms that significantly boosted
exposure and visibility, broadening their customer base and
attracting more travellers eager to leverage special discounts.
The benefits of Prime and Prime Days extend well beyond just
flights as Prime members also enjoy substantial discounts on
dynamic packages, car rental and accommodations. The growing appeal
of Prime to the hospitality sector is evident in the 33% increase
in the number of accommodations participating in the campaign. This
growth was accompanied by a marked increase in customer demand
compared to the previous edition, as Prime members enjoyed
significant discounts of up to €300 on their hotel bookings.
In addition to the focused efforts and extra discounts on
participating partners, the campaign also extended special offers
to all 700 airlines, millions of accommodations and thousands of
car rental providers in the eDreams ODIGEO network, ensuring
comprehensive coverage and benefits across the board for
subscribers.
This latest achievement builds on the success of previous
campaigns, affirming Prime Days as a highly valued travel booking
event among travellers. With over 5.4 million members now enjoying
the benefits of the Prime membership programme, eDreams ODIGEO
continues to attract and satisfy a growing global community of
travellers, underscoring the significant value and appeal of its
travel subscription model.
Frédéric Esclapez, Chief Marketing Officer at eDreams ODIGEO
said: “Prime Days brings exceptional value to our customers
with unparalleled discounts and personalised deals, and it also
provides substantial benefits to our partners. Our Prime platform
connects airlines, hotels and car rental providers with savvy and
highly engaged subscribers, delivering an AI-driven personalised
experience. Our platform’s ability to deliver tailor-made travel
options effectively meets the dynamic needs of today’s travellers
while providing our partners with robust tools to enhance their
market presence without major additional investments. The success
of the recent campaign reaffirms the mutual benefits of Prime Days,
making it a win-win for both industry players and travellers alike.
We are looking forward to continuing our collaboration with all our
partners worldwide to continue to deliver ever greater value to
travellers.”
About eDreams ODIGEO eDreams
ODIGEO is the world’s leading travel subscription platform and one
of the largest e-commerce businesses in Europe. Under its four
renowned online travel agency brands – eDreams, GO Voyages, Opodo,
Travellink, and the metasearch engine Liligo – it serves more than
20 million customers per year across 44 markets. Listed on the
Spanish Stock Market, eDreams ODIGEO works with nearly 700
airlines. The business launched Prime, the first subscription
product in the travel sector which has topped over 5.4 million
members since launching in 2017. The brand offers the best quality
products in regular flights, low-cost airlines, hotels, dynamic
packages, car rental and travel insurance to make travel easier,
more accessible, and better value for consumers across the
globe.
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1 vs their revenues the previous week
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version on businesswire.com: https://www.businesswire.com/news/home/20240513866330/en/
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