Funds to support middle school sports in
Battle Creek area
BATTLE CREEK, Mich.,
April 18,
2024 /PRNewswire/ -- Giving back to the communities
where they live and work is woven into the fabric of the company at
WK Kellogg Co. Through Kellogg's Frosted Flakes Mission
Tiger™, WK Kellogg Co and Meijer recently donated
$50,000 to Battle Creek Public Schools, supporting more
than 350 middle school students who play sports at Battle Creek Public Schools.
A check presentation and celebratory event was held at
Battle Creek's Springfield Middle
School on April 18, where company
representatives from WK Kellogg Co and Meijer, Tony the Tiger
and school district personnel were on hand to make the
announcement.
Special guest Donovan Edwards,
the National Championship-winning running back from the
University of Michigan football team,
also joined in the celebration.
The funding is allowing three Battle
Creek Public Schools middle schools to secure uniforms,
equipment and technology for soccer teams, with the first girls
soccer game recently taking place on April
10.
"We are so proud to support students and families in our own
hometown through Mission Tiger," said Doug
VanDeVelde, chief growth officer at WK Kellogg Co. "This
program has supported so many students and schools throughout
the United States and being able
to bring a new soccer program and much-needed equipment to these
Battle Creek students and staff is
an incredible feeling."
Since 2019, Tony the Tiger and Kellogg's Frosted Flakes have
embarked on a mission to give more kids access to the benefits of
sports with the launch of Mission Tiger, an initiative to help
save middle school sports. This marks the second Michigan community to benefit from the program
since 2023.
"As we continue to enrich lives in the communities we serve, we
are pleased to support Kellogg's Frosted Flakes Mission Tiger in
bringing opportunities for Battle
Creek Public Schools," said Calli Schmid, Vice
President of Merchandising at Meijer. "We are grateful for this
opportunity and look forward to supporting future youth programs
alongside our community partners."
Since it began, Mission Tiger has helped more than one million
kids across the country by repaving courts, refurbishing sports
facilities, providing new training equipment and more. With a
Kellogg's Frosted Flakes® purchase and receipt upload
via Missiontiger.com, a $3 donation
is sparked.*
Mission Tiger is one of several programs within WK Kellogg Co's
sustainable business strategy - Feeding
Happiness™ – whereby the company aims to build
healthier and happier futures for families, kids and
communities.
*WK Kellogg is donating $3 per
purchase to DonorsChoose.org with Kellogg's
Frosted Flakes® receipt upload. Min. Donation
$250,000 - Max. $500,000. Go to missiontiger.com
for instructions. Applies to purchases between 1/1/24 and 12/31/24; must upload within
30 days of purchase. © 2024 WK Kellogg Co
ABOUT WK KELLOGG CO
At WK Kellogg Co, we bring our
best to everyone, every day through our trusted foods and brands.
Our journey began in 1894, when our founder W.K. Kellogg reimagined
the future of food with the creation of Corn Flakes, changing
breakfast forever. Our iconic brand portfolio includes
Kellogg's Frosted Flakes®, Rice
Krispies®, Froot Loops®,
Kashi®, Special K®, Kellogg's Raisin
Bran®, and Bear Naked®. With a
presence in the majority of households across North America, our brands play a key role in
enhancing the lives of millions of consumers every day, promoting a
strong sense of physical, emotional and societal wellbeing. Our
beloved brand characters, including Tony the Tiger® and
Toucan Sam®, represent our deep connections with the
consumers and communities we serve. Through our sustainable
business strategy – Feeding Happiness™ – we aim to build
healthier and happier futures for families, kids and communities.
We are making a positive impact, while creating foods that bring
joy and nourishment to consumers. For more information about WK
Kellogg Co and Feeding Happiness,
visit www.wkkellogg.com.
ABOUT MEIJER
Meijer is a privately owned,
family-operated retailer that serves customers at more than 500
supercenters, grocery stores, neighborhood markets, and express
locations throughout the Midwest. As the pioneer of the one-stop
shopping concept, more than 70,000 Meijer team members work hard to
deliver a friendly, seamless in-store and online shopping
experience featuring an assortment of fresh foods, high-quality
apparel, household essentials, and health and wellness products and
services. Meijer is consistently recognized as a Great Place to
Work and annually donates at least 6 percent of its profit to
strengthen its communities. Additional information on the company
can be found by visiting newsroom.meijer.com.
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SOURCE WK Kellogg Co