Gome Retail Streamlines to Focus on Main Business
2024年3月29日 - 4:07PM
JCN Newswire
Gome Retail Holdings Limited (Stock code: 493.HK, "Gome Retail"
or the "Company"), together with its subsidiaries, "the Group")
announced its audited annual results during the twelve months ended
December 31, 2023 (the "reporting period").
Streamlining Transformation Focuses on Main Business, Multiple
Measures to Resolve Debt
In 2023, the global economy remained in a trough, and the external
geopolitical environment remained unstable. At the same time, the
domestic economy faced both cyclical and structural adjustments,
and the recovery of domestic demand was slow. In terms of
industries, real estate and other related upstream industries have
not yet emerged from the trough, the overall recovery in retail was
not as expected, and the demand for the home appliance industry
also decreased. In 2023, the Group recorded revenue of
approximately RMB647 million; and loss attributable to owners of
the parent of approximately RMB10,057 million.
In 2023, under the macroeconomics and the slow recovery of the
industry, GOME Retail continued to implement streamlining
transformation, officially launched the class franchise cooperative
joint venture model, to achieve low-cost and high-efficiency
business expansion to the greatest extent, while focusing on the
main business of home appliance retail, and continued to provide
high-quality home appliance and consumer electronics retail
services in a vertical mode. In addition, in the past year, GOME
Retail actively resolved issues with creditors, successfully
reached an agreement in December 2023, successfully introduced
JD.com, Inc. as the investor, and also provided a successful
reference for other debt resolutions.
Live Streaming & Class Franchise Facilitate Corporate
Optimization, Continued Operational Enhancement
GOME Retail Holdings Limited has been actively optimizing the
business model to facilitate successful transformation. The company
has focused on initiatives such as live streaming, short videos,
and class franchise business models,investing more resources and
effort and enhancing quality. Notably, GOME has continued to
strengthen its own GOME APP platform while also exploring and
integrating with external platforms like Douyin, Kuaishou, and
WeChat short videos. In July 2023, GOME officially joined the
Kuaishou Life Service platform, becoming the first large-scale 3C
(Consumer Electronics, Computers, and Communication) home appliance
chain brand to do so. Additionally, GOME has collaborated
extensively with MCN companies and internet influencers (KOLs) to
increase its influence and attract more businesses and users,
accumulating rich experience in user engagement and scene
creation.
The formal launch of the class franchise business model has
strengthened GOME's operational capabilities and facilitated
corporate optimization and transformation. By leveraging brand
empowerment and other strategies, GOME collaborates with
franchisees to jointly establish companies. This collaboration
spans open commercial platforms, brand resources, and supply
chains, fostering mutual growth. Since launching the class
franchise business model in May 2023, GOME Retail has rapidly
expanded discussions and cooperation nationwide. In cities such as
Shenyang, Jilin, Harbin, Dalian, and Tianjin, the model has already
entered substantial operational phases, and achieved rapid
development with booming sales. Leveraging both Douyin's
"Craftsman" +"Influencer" channels, the class-franchise company's
performance exceeded expectations. Meanwhile, the class-franchise
company's in cities like Shanghai, Xi'an, Chengdu, and Chongqing
have strengthened their market presence by promotion and live
streaming on external platforms such as Douyin, Kuaishou, and
WeChat Short Video. These efforts contribute to GOME's
transformation and upgrade in the retail landscape.
Proactively exploring new build a new Gome ecosystem
During the reporting period, while focusing on its main business,
the Group also actively expanded into three new businesses: vehicle
showroom, unmanned retail and overseas home appliances. These new
businesses maintain independence from the original electrical
appliances business, constructing a new GOME ecosystem. The vehicle
showroom includes three existing systems of GOME, building two
major digital systems, fully penetrating the upstream and
downstream, and achieving rapid payment, delivery, and landing of
vehicles nationwide. At present, unmanned retail is gradually
developing towards scale, and its rapid market development will
bring new business opportunities to GOME Retail and provide an
important supplement to the GOME retail ecosystem. In addition,
GOME is considering pushing home appliance products to the overseas
market, seizing the new opportunities brought by the "Belt and
Road" initiative, using the resources and advantages of the retail
platform, expanding the high-quality supply chain to emerging
markets, and helping domestic high-quality goods reach the global
market, creating new growth opportunities.
Looking ahead, the internal environment is gradually improving, the
real estate industry is stabilizing step by step, and the
implementation of national policies should be more proactive than
last year. At the recently concluded "two sessions", it was once
again emphasized to increase macro-control efforts, and it was
proposed to "Encourage and promote consumer goods trade-in programs
and boost spending on intelligent connected new energy vehicles,
electronic products, and other big-ticket items". It is believed
that the development of the industry in the new year will meet more
benefits with the support of national policies.
Gome Retail management said: "In the future, the retail industry
will face more new opportunities and challenges. GOME has never
forgotten the original intention to serve the people's better life
and its responsibility as a listed company. The company's
management will still strive actively, carry out structural
reforms, actively resolve debts by dividing the electrical business
and establishing a new management system. In terms of strategy, it
will accelerate the development of innovative formats such as home
decoration, vehicle experience halls, and leasing businesses, and
focus on the layout and expansion of unmanned retail. In addition,
GOME will promote the integration of unmanned retail with existing
business sectors, jointly develop three warehouses in urban areas,
improve logistics efficiency and consumer experience, and meet the
pursuit of a better life for Chinese families."
About GOME RETAIL HOLDINGS LIMIT
GOME RETAIL HOLDINGS LIMITED was listed on the Hong Kong Stock
Exchange in July 2004 (Stock Code: 493HK). Founded in 1987 in
China, GOME is committed to building China's leading
technology-based, experiential, entertainment-oriented and
socialized home-life technology retailer. With the strategy of
"Home-Life", Gome Group focuses on retailing of electrical
appliances and consumer electronics products, and builds a
closed-loop ecosystem for the entire product line.
Please visit our website for more information www.gome.com.hk
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