CleverTap Unveils RenderMax
2022年12月7日 - 4:00PM
JCN Newswire
CleverTap, the World's #1 Retention Cloud today unveiled
RenderMax - a proprietary technology that can increase mobile push
notification render rates up to 90% on low-end Android devices.
Push notifications have the power to increase customer retention
rates anywhere from 3 - 10 times. Most marketers just focus on
their push notification delivery rates, but a "delivered"
notification that doesn't render on the user's device is a wasted
effort. For those who equate delivery and rendering as equal,
render rate is the percentage of the number of push notifications
the end user received (and were rendered) on the user's device
compared to the total number of push notifications that were
sent.
All Chinese OEM devices use a custom variant of the stock Android
OS. To optimize battery consumption, these OS variants are
configured to bypass the Google/Firebase push delivery service,
resulting in low delivery rates and even lower render rates.
RenderMax gives CleverTap customers a significant competitive
advantage as they can now engage users they could not before and
elevate the ROI from their push campaigns. This is especially true
for devices that are in battery saver mode or cannot be reached due
to inactivity.
"RenderMax is a testament to our continued commitment towards
product development and innovation. Low render rates stifle the
true potential of mobile push notifications. We are confident that
with RenderMax, brands will be able to harness the full power of
push notifications. What's interesting is that we are offering
RenderMax to all customers at no additional cost to any brand that
wants to try it out," said Anand Jain, Co-Founder & Chief
Product Officer, CleverTap.
Betterhalf, India's first and only marriage super app was provided
an early access to RenderMax and their push notification render
rates more than doubled! Shankar Krishnamurthy, Group Product
Manager, Betterhalf said, "At Betterhalf, mobile push notifications
are critical for our business. With CleverTap's innovative
RenderMax solution our push notification render rates have
skyrocketed to 85%."
RenderMax powers up the render rates of customers' push
notifications, amplifies the push notification reach, and maximizes
user engagement. Enhancing the reach of push notifications can help
CleverTap customers lower costs, increase engagement and conversion
rates, and reduce churn.
"The CleverTap platform has a great breadth of capabilities, and
this innovative mobile push solution will certainly help them stay
much ahead of the competition," Shankar added.
CleverTap RenderMax works with Android OEMs such as Oppo, Xiaomi,
Vivo, One Plus, POCO, Realme, and Samsung.
About CleverTap
CleverTap is the World's #1 Retention Cloud that helps app-first
brands personalize and optimize all consumer touch points to
improve user engagement, retention, and lifetime value. It's the
only solution built to address the needs of retention and growth
teams, with audience analytics, deep-segmentation, multi-channel
engagement, product recommendations, and automation in one unified
product.
The platform is powered by TesseractDB(TM) - the world's first
purpose-built database for customer engagement, offering both speed
and economies of scale.
CleverTap is trusted by 1500 customers, including Gojek, ShopX,
Electronic Arts, TED, English Premier League, TD Bank, Carousell,
AirAsia, Papa John's, and Tesco.
Backed by leading investors such as Sequoia India, Tiger Global,
Accel, and CDPQ the company is headquartered in Mountain View,
California, with presence in San Francisco, New York, Sao Paulo,
Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and
Jakarta. For more information, visit clevertap.com or follow on
LinkedIn and Twitter.
Forward-Looking Statements
Some of the statements in this press release may represent
CleverTap's belief in connection with future events and may be
forward-looking statements, or statements of future expectations
based on currently available information. CleverTap cautions that
such statements are naturally subject to risks and uncertainties
that could result in the actual outcome being absolutely different
from the results anticipated by the statements mentioned in the
press release.
Factors such as the development of general economic conditions
affecting our business, future market conditions, our ability to
maintain cost advantages, uncertainty with respect to earnings,
corporate actions, client concentration, reduced demand, liability
or damages in our service contracts, unusual catastrophic loss
events, war, political instability, changes in government policies
or laws, legal restrictions impacting our business, impact of
pandemic, epidemic, any natural calamity and other factors that are
naturally beyond our control, changes in the capital markets and
other circumstances may cause the actual events or results to be
materially different, from those anticipated by such
statements.
CleverTap does not make any representation or warranty, express or
implied, as to the accuracy, completeness or updated or revised
status of such statements. Therefore, in no case whatsoever will
CleverTap and its affiliate companies be liable to anyone for any
decision made or action taken in conjunction with the information
and/or statements in this press release or any related damages.
For more information:
SONY SHETTY
Director, Public Relations, CleverTap
+91 9820900036
sony@clevertap.com
VISHAAL MUDHOLKAR
Consultant Archetype
+91 9724309069
Vishaal.Mudholkar@archetype.co
Source: CleverTap
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