Ogilvy & Mather CEO Sees No Immediate Signs Of Ad Market Recovery
2009年6月26日 - 1:04AM
Dow Jones News
Ogilvy & Mather Chief Executive Miles Young expects no
immediate recovery of the advertising market and believes the
recession may spill into 2010, he told Dow Jones Newswires in an
interview Thursday.
"The first and second quarters of 2010 will still be tough," he
said in an interview on the sidelines of the Cannes Lions
advertising festival.
"I think we can expect some recovery in the second half of
2010," he said, adding that clients' media spending at Ogilvy &
Mather, which is owned by WPP PLC (WPP.LN), was holding up well
amid the crisis.
According to Young, China and India may be among the first
countries to profit from a recovery.
Ogilvy & Mather, the world's third-largest advertising
agency by the number of global clients, is aiming for further
growth in emerging markets, the chief executive said.
Its clients include Motorola Inc. (MOT), Mattel Inc. (MAT),
Nestle SA (NESN.VX) and American Express (AXP).
-By Ruth Bender, Dow Jones Newswires; +33 1 4017 1754;
ruth.bender@dowjones.com