Madison Ave. Media, Inc. (OTCBB: KHZM), a global leader in brand intelligence, today announced the appointment of Alyx Sachs to the role of Vice President, Multi Channel Marketing. Sachs has been working with the firm since its early stages. In this role, she will utilize her extensive experience in Television production and Internet marketing.

Alyx Sachs is an Award-Winning TV Producer and Investigative Reporter with over 12 years experience generating high-rated shows and exclusive interviews for TV Network and Cable Syndication. Alyx honed her skills with Geraldo Rivera, breaking headline news on CNBC's Rivera Live, entertained and helped thousands of people with Montel Williams and fearlessly busted the bad guys as an investigative reporter for Inside Edition. With a passion for business and an innate understanding of the Internet, Alyx left her Spy-Cam and for the past 8 years, she applied that same winning track-record on the Internet, with a distinct focus on eMail Marketing, eMedia content, Data Aggregation and Technology.

Sachs will be responsible for global initiatives, including e-marketing and web digital strategies. Effective immediately, Sachs will report directly to Jim Lindsey, former Vice Chairman of Saatchi & Saatchi Worldwide, and current President and Vice Chairman of Madison Ave. Media.

"Alyx's experience in building TV and emerging technology brands, and her innate ability to create extraordinary consumer connections with these brands, will both amplify and elevate Madison Ave. Media's marketing efforts. We look forward to the positive impact she will bring to our team as we continue to understand, reach and engage mobile customers on the global playing field," added Stephen Molinari, Chairman of Madison Ave. Media.

About Madison Ave. Media

As the #1 connector to the Mobile Generation, Madison Ave. Media's innovative technology delivers an integrated matrix of advanced digital communications, business intelligence and proprietary digital media resources to millions of global customers on a daily basis. Madison Ave. Media provides brands, networks and advertising agencies with the understanding and reach to effectively engage today's mobile customer, while delivering highly measurable results. Madison Ave. Media is headquartered in Boca Raton, Florida with offices across North America.

For more information about Madison Ave. Media, visit: http://www.madisonavemedia.com/

Contacts: To arrange an interview with Chairman Stephen Molinari; please contact Dan Lancer at 561-549-3112 or DanL@MadisonAveMedia.com.

Caution Concerning Forward-Looking Statements

This document includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding Madison Ave. Media's ability to improve their services, create new business models and content-owner opportunities, integration plans, the expected timing for the closing of the acquisition and the plans to operate Firefly independently. These statements are based on the current expectations or beliefs of management of Madison Avenue Media, and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to (1) changes in economic, business, competitive, technological and/or regulatory factors, (2) failure to receive regulatory approval for the acquisition, (3) failure to compete successfully in this highly competitive and rapidly changing marketplace, (4) failure to retain key employees, (5) other factors affecting the operation of the respective businesses of Madison Ave. Media. More detailed information about these factors may be found in filings by Madison Ave. Media, as applicable, with the Securities and Exchange Commission, including their respective most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Madison Ave. Media is under no obligation to, and expressly disclaims any such obligation to, update or alter their respective forward-looking statements, whether as a result of new information, future events, or otherwise.

Contact Dan Lancer 561-549-3112 DanL@MadisonAveMedia.com

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