California Grapes International, Inc. Announces Beijing Sales And Operations Update

California Grapes International, Inc. (OTCPK:CAGR) a leading provider of full service export, marketing, promotions, distribution and sales for the CA Wine Industry internationally, with its (WOFE) Wholly Owned Foreign Entity; Beijing Jin Long Fei International trading Co., Ltd. today announces an update to the following Sales and Operations status.

The company’s “Discover California Wines Campaign” is gaining momentum and the development of the “CGI” Wine Club for our direct retail consumers has exceeded 200 unique consumer registrations. These registrations represent direct consumers that have a purchasing history and will be specifically invited to the Grand Opening of the Retail Store. The “Wine Club” that has been developed and is being offered by “CGI” is modeled after the traditional wine clubs found at most wineries or retail shops in the USA. This will provide for the Retail Shop to have substantial consumer base immediately upon opening.

“CGI” has been very selective regarding the immediate venue sales and placements thus far in Beijing. “CGI” currently has 6 direct venue locations established. We are currently developing specific activities and promotions for these locations that will become a critical part of the new sales training program that has been developed. Promotions and Events are the key with all venue sales and “CGI” works with each location in order to develop and deliver measurable results.

The month of April accounted for over $100,000.00 in sales and we are excited about the increase in sales the Retail Location is projected to produce. With the Wine Club building, the venue promotions lining up and new staff being trained, “CGI” is on target to exceed our in-market projections of 1 Million in sales by the end of 2012.

“The 'CGI' model focuses on the Expat and Tourist business as the target consumer and our retail store fronts will provide the catalyst for the hospitality industry throughout China. As the 3rd most visited country in the world; in 2010 there were over 56 million oversea tourists that visited China with an estimated $45 Billion Dollars in Foreign Exchange revenue. American’s represents a large number of these tourist and ex-pats living in China and they know California wines, they love California wines and now they have a source to purchase California wines! Our goal is to increase our market awareness in both the general consumer and the Hospitality industry to achieve sales revenues of over $20 million dollars by the yearend 2015.” – Frank Yglesias – EVP of California Grapes International, Inc.

Safe Harbor Statement

Information in this press release may contain 'forward-looking statements.' Statements describing objectives or goals or the Company's future plans are also forward-looking statements and are subject to risks and uncertainties, including the financial performance of the Company and market valuations of its stock, which could cause actual results to differ materially from those anticipated. Forward-looking statements in this news release are made pursuant to the 'Safe Harbor' provisions of the United States Private Securities Litigation Reform Act of 1995.

California Grapes (CE) (USOTC:CAGR)
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