AVEW Avew Holdings Inc (CE)

ActionView International, Inc. (Other OTC:AVEW) today announced details of the first of three World Championship Full Contact (WCFC) events scheduled to be held in the Boise Idaho market. The first Boise event, titled "Hard Knocks" and scheduled for January 29, 2011, will be held at The Knitting Factory and will include a Pro-Am card featuring experienced amateurs alongside the best professional fighters in the region.

The 10-fight card features local stars on the rise including Brandon Rafferty, Colton Vaughn, Veta Artega. The professional main event card features Mauy Thai and MMA fighter Matt "Mayhem" May and Freddy "No Fear" Aretega.  Doors will open for the event at 6:00 pm local time and tickets can be purchased at The Knitting Factory. The "Hard Knocks" event will also be broadcast live on www.wcfc.com FightTV for just $4.95.

"We look forward to WCFC's first event in the Boise market as it signals an expansion in the organization's territory and exposes a new group of fight fans to the WCFC brand and style," said Gary Nerison, Chairman and CEO of ActionView International, Inc. "We expect this to be another well-attended event and hope that those unable to attend in person will watch the live broadcast on FightTV."

Shareholders and anyone interested in monitoring the progress of the company are encouraged to subscribe to the electronic mailing list by forwarding their email address to investors@actionviewint.com.

About ActionView International, Inc.

ActionView International, its wholly owned MatchFights, LLC subsidiary and the World Championship Full Contact brand deliver exciting, live, pay-per-view events in an interactive venue over the Internet to a global audience. For additional information about MatchFights and its World Championship Full Contact brand, please visit www.wcfc.com and join the world's premier fight-based network.

CONTACT:  ActionView International, Inc.
          Shareholder Relations
          1-800-480-2690
         investors@actionviewint.com