Revolutionary Moisture Management Technology Boosts Player
Performance
EXETER, NH,
Oct. 10, 2013 /CNW/ - Bauer
Performance Sports Ltd. (TSX: BAU) and Cocona Natural Technologies
today unveiled 37.5 ™ technology for hockey, an advanced
fast-drying moisture management process that will debut in
Bauer Hockey's base layer, training
apparel and protective equipment. Fabric infused with this
revolutionary technology delivers an unprecedented level of
performance, allowing athletes to spend more energy on their
game.
"Athletes have come to trust our products for the innovative
technologies that elevate their game, and this exclusive agreement
positions us as the first company to be delivering this innovation
to the team sports we serve," said Kevin
Davis, President and Chief Executive Officer, Bauer
Performance Sports. "As we expand this partnership, we look
forward to delivering 37.5 technology into other sports across our
platform."
Apparel with 37.5 technology dries up to six times faster than
competitive products. While other fabrics simply wick moisture
around the garment, trapping humidity near the athlete's skin, 37.5
technology uses body heat to evaporate moisture and release sweat
from under equipment.
This revolutionary advancement adds a new moisture management
system to base layer and protective equipment that helps regulate
an athlete's body temperature and humidity level next to the skin
like never before. This helps maximize performance by
directing more of a player's energy on the game, not temperature
management.
"This is an exciting launch for those of us who love hockey,"
said Jeff Bowman, Chief Executive
Officer, Cocona. "Bauer is the first to take the 37.5 technology
from the outdoor sports world where it is well established to team
sports, where it can provide a competitive advantage."
Cocona Natural Technologies is a global leader in providing
innovative performance technologies from natural sources to the
apparel, glove and footwear markets. Bauer Performance Sports
and Cocona have an exclusive multi-year partnership. Through
this agreement, Bauer Performance Sports plans to integrate 37.5
technology into training apparel, base layer and protective
equipment across its platform.
The material is easily cleaned and rejuvenates after each
wash. 37.5 technology will be launched in new BAUER base
layer, team apparel and elite protective equipment. These
products will be available in retail stores this spring.
ABOUT BAUER PERFORMANCE SPORTS LTD.
Bauer Performance Sports Ltd. (TSX: BAU) is a leading developer
and manufacturer of ice hockey, roller hockey, lacrosse, baseball
and softball equipment as well as related apparel. The company has
the most recognized and strongest brand in the ice hockey equipment
industry, and holds the top market share position in both ice and
roller hockey. Its products are marketed under the BAUER,
MISSION, MAVERIK, CASCADE, INARIA and
COMBAT brand names and are distributed by sales representatives and
independent distributors throughout the world. Bauer Performance
Sports is focused on building its leadership position and growing
market share in all product categories through continued innovation
at every level. For more information, visit
www.bauerperformancesports.com.
ABOUT COCONA NATURAL TECHNOLOGIES
Cocona Natural Technologies is the world leader in the development,
commercialization and marketing of Active Particle
TechnologiesTM currently used to enhance the technical
performance of clothing, footwear and sleep systems. Cocona
is headquartered in Boulder,
Colorado.
SOURCE Bauer Performance Sports Ltd.