Valvoline is launching a social media campaign
led by its female experts who are sharing automotive preventive
maintenance tips to promote accessible vehicle care for all
LEXINGTON, Ky., March 8,
2024 /PRNewswire/ -- Valvoline Inc. (NYSE: VVV), the
quick, easy, trusted leader in preventive automotive maintenance,
is working to redefine the vehicle care experience and excited to
share important automotive preventive maintenance tips during
Women's History Month. In research studies, women have expressed an
uneasiness when approaching vehicle service and general
dissatisfaction with a lack of accessible, straightforward
maintenance knowledge in the broader automotive care industry. As
women make up more than half of all drivers in the United States, Valvoline is taking steps
to increase their vehicle care confidence.
"Many women worry they do not have enough familiarity with
automotive care to make informed decisions on what their vehicle
needs when they take it in to be serviced. In fact, at Valvoline,
we have coined this as 'oil change-xiety' – that anxious feeling
you get when your routine maintenance light comes on," said
Laura Carpenter, Valvoline's Chief
Customer Officer. "We believe much of this feeling may stem from a
lack of awareness about routine automotive care. Women's History
Month is the perfect opportunity for our female technicians to help
empower women, and all customers, with automotive preventive
maintenance tips that we hope will ensure everyone can approach
their vehicle care with confidence."
The three tips Valvoline is sharing throughout Women's History
Month include:
- When It's Time to Change an Air Filter: Air filters
get dirty and over time, a clogged air filter restricts air flow to
the engine. This can result in poor acceleration and poor overall
vehicle performance.
- When to Have Tires Rotated: Rotating tires isn't
necessary with every oil change. However, regular tire rotations
help keep tire tread even, which extends the life of tires.
- What a Fuel System Cleaning Is: A fuel system
cleaning removes dirt and deposits that build up over time.
Performing a fuel system cleaning according to a vehicle
manufacturer's recommendation helps restore power and efficiency
and can also improve fuel economy.
"I have been in the automotive industry for more than 20 years,"
said Sandra Bonge, Market Manager of
Valvoline's Dallas-Fort Worth and
central Texas retail service
centers. "I have always loved working on vehicles, and I want all
customers – especially women – to feel confident when they come
into Valvoline for an oil change or any other routine maintenance,
and know they can count on us for quick, easy and trusted
service."
More information about Valvoline's Women's History Month car
care tips can be found on the company's Instagram, Facebook, and
LinkedIn pages throughout March.
About Valvoline Inc.
Valvoline Inc. (NYSE: VVV), is
the quick, easy, trusted leader in automotive preventive
maintenance. Valvoline Inc. is creating shareholder value by
driving the full potential in our core business, accelerating
network growth and innovating to meet the needs of customers and
the evolving car parc. With approximately 1,900 service centers
throughout North America,
Valvoline Inc. and our franchise partners keep customers moving
with our 4.6 out of 5 star* rated service that includes 15-minute
stay-in-your-car oil changes; battery, bulb and wiper replacements;
tire rotations; and other manufacturer recommended maintenance
services. In fiscal year 2023, Valvoline's network delivered
approximately 27 million services to generate $1.4 billion in revenue from $2.8 billion in system-wide store sales, marking
17 years of consecutive system-wide same-store sales growth. At
Valvoline Inc., it all starts with our people, including our more
than 10,000 team members and strong, long-standing franchise
partners. We are proud to be a 10-time winner of the BEST Award for
training excellence and a top-rated franchisor in our category by
Entrepreneur and Franchise Times. To learn more, or to find a
service center near you, visit vioc.com.
* Based on a survey of more than 900,000 Valvoline
Instant Oil Change℠ customers annually
TM Trademark, Valvoline Inc., or its subsidiaries,
registered in various countries
SM Service mark, Valvoline Inc., or its
subsidiaries, registered in various countries
FOR FURTHER INFORMATION
Investor Relations
Elizabeth B. Russell
+1 (859) 357-3155
IR@valvoline.com
Media Relations
Angela
Davied
+1 (913) 302-0032
media@valvoline.com
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SOURCE Valvoline Inc.