Tremor Video Hires Kelly Petersen as Vice President, Product Management
2013年7月18日 - 5:30AM
Marketwired
Tremor Video, Inc. (NYSE: TRMR), a leading provider of
technology-driven video advertising solutions, announced today the
appointment of Kelly Petersen as its new vice president, product
management. Reporting to Steven Lee, Tremor Video's chief
technology officer, Ms. Petersen will carry on the company's legacy
of brand-centric innovations and lead a team of product managers
and user experience experts to drive the company's product vision
and strategy, and guide its execution from planning to delivery.
Ms. Petersen joins the company with over a decade of experience
managing product development and deploying technology solutions
into the digital advertising ecosystem. She has held senior product
positions at AdKeeper, Donovan Data Systems (now part of
MediaOcean) and, most recently, Selectable Media, where she
provided strategic direction for their proprietary video ad-serving
platform. While at Donovan Data Systems, she collaborated with DDS
executives, business directors, and their client's digital media
directors to define and execute the product vision for iDesk (now
MediaOcean Prisma), a digital media planning and buying platform
that is now widely adopted within agencies worldwide.
"We are thrilled to have Kelly on the team," said Mr. Lee.
"Kelly is an extremely valuable addition, and joins us at a time
when we are well-positioned to extend our technology solutions
within the ecosystem. I look forward to working with Kelly to
accelerate adoption both to our VHA enterprise clients and our
advertising partners on the Tremor Video media network."
Ms. Petersen will be based out of Tremor Video's New York
headquarters. She holds a B.A. in English, and an M.A. in Rhetoric
and Professional Communication from Iowa State University.
About Tremor Video, Inc.
Tremor Video, Inc. is a leading provider of technology-driven
video advertising solutions enabling brand advertisers to engage
consumers across multiple internet-connected devices including
computers, smartphones, tablets and connected TVs. Our clients
include some of the largest brand advertisers and agencies in the
world. These relationships have helped us create a robust online
video ecosystem that includes more than 500 premium websites and
mobile applications, over 200 of which partner with us on an
exclusive basis. Our proprietary technology, VideoHub, analyzes
in-stream video content, detects viewer and system attributes, and
leverages our large repository of stored data to optimize video ad
campaigns for brand-centric metrics. Through our VHA enterprise
solution, VideoHub also provides advertisers and agencies with
advanced analytics and measurement tools enabling them to
understand why, when and where viewers engage with their video
ads.
Tremor Video is based in New York and has offices in Atlanta,
Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco,
with international offices in London, Singapore, and Toronto. For
more information, visit tremorvideo.com and find Tremor Video on
Twitter, Facebook and LinkedIn.
Forward-Looking Statements
This press release contains forward-looking statements that
involve risks, uncertainties and assumptions that could cause
actual results to differ materially from those set forth in or
implied by such forward-looking statements. Forward-looking
statements are not guarantees of future performance and investors
are cautioned not to place undue reliance on any forward-looking
statement. All statements other than statements of historical fact
are forward-looking statements, including, but not limited to, any
statements concerning anticipated benefits related to additions or
changes in personnel, or the growth or adoption of Tremor Video's
solutions. Important factors that could cause actual results to
differ materially include: the ability to successfully integrate
and retain personnel, and the effectiveness of personnel;
development of new solutions and technologies or enhancements to
existing solutions and technologies; market acceptance of Tremor
Video's solutions; global economic conditions; growth of the online
video advertising market; as well as other factors detailed from
time to time in the reports Tremor Video files with the Securities
and Exchange Commission. Forward-looking statements speak only as
of the date on which they are made, and, except as required by law,
Tremor Video disclaims any obligation to update these
forward-looking statements to reflect future events or
circumstances.
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Media Contact: Melinda McLaughlin Chief Marketing Officer Tremor
Video, Inc. 212-584-0346 Email Contact
Tremor Video, Inc. (NYSE:TRMR)
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