OMG agencies OMD, Hearts & Science and
PHD wrap the year
achieving historic
trifecta atop the agency ranking
NEW
YORK, Dec. 20, 2023 /PRNewswire/ -- Omnicom
Media Group (OMG), the media services division of Omnicom Group
Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts
& Science global media agency networks, is poised to end 2023
with the best net new business record (wins minus losses) among
global media management groups, marking the second consecutive
year that OMG has led its category in incremental billings
won.
With just a few business days remaining until the end of the
year, the COMvergence C-Dash new business barometer that tracks
account wins and losses in near real-time shows OMG is once again
the #1 ranked global media group for net new business, having added
more than $2.5 billion in incremental
billings in 2023, and earning a win-to-loss ratio of 3:1.
OMG was also the only group to show positive net new business
gains across every global region.
Breaking down the individual agency performances driving that
number, OMG networks OMD, Hearts & Science and PHD are
positioned to maintain their locks on the #1, 2 and 3 slots on the
agency rankings, respectively, sustaining their historic sweep from
the COMvergence Q1-Q3 ranking. Notably, that report marked the
first time any media group had all its agency brands topping the
agency network ranking since the Media Agency New Business
Barometer was first published in 2017.
OMG also outperformed the market in the latest performance
evaluation from the Research Company Evaluating the Media Agency
Industry (RECMA) which offers a nuanced assessment of global media
groups based on a wide range of criteria that - in addition to new
business wins - also includes global footprint, depth and breadth
of services and capabilities, digital share of business, and the
longevity of client relationships. In the 2023 report, OMG's future
fit- capabilities and 97% retention rate across the entirety of its
existing client base fueled a performance score increase that was
double the rate of its closest competitor.
Concurrent with leading its category in winning new business and
successfully servicing a client roster that includes many of the
world's best-known brands, in 2023 OMG also led the industry in
delivering first-to-market capabilities and future-fit solutions
that drive sales and grow share for clients, including:
- The global adoption of its Agency as a Platform model that
leverages Omni - the open operating system that supports the
Omnicom network - to enable a flexible ecosystem of talent,
capabilities, and technology across all OMG agencies.
- The launch of Omni Assist - the inaugural Generative AI
capability enabled by Omnicom's first-mover access to Microsoft's
Open AI GPT models - that has dramatically accelerated the timeline
from discovery to client outcomes by acting as a virtual assistant
providing insights, notifications, and recommendations across every
step of the Omni workflow, from audience development to planning,
activation, measurement, and optimization.
- Expanding its capabilities in high growth categories and
markets with the acquisitions of international financial services
specialty agency Ptarmigan and Brazil-based connected commerce shops Outpromo
and Global Shopper.
- First-to-market global and regional retail media network
partnerships with category leaders like Criteo, Uber and Tesco that
added to the industry's most extensive RMN portfolio.
- Partnering with NBCU to launch program-level reporting at scale
across CTV environments, transforming the way streaming content is
planned and bought.
- Operationalizing standards and best practices for programmatic
buying that enable levels of transparency, control, safety, and
effectiveness that significantly outperform recent industry
studies.
"Good agencies adapt to change, better agencies anticipate
change, but the best agencies define and drive change to unlock
transformative growth for their clients - that is our ambition,"
says OMG CEO Florian Adamski.
"Aiming for that high bar is how OMD, PHD and Hearts & Science
- empowered by our Agency as a Platform model - led the industry in
2022 and 2023. As issues like privacy in a cookieless world,
an increasingly commerce-centric marketplace and the demand for
cohesive consumer experiences across the path to purchase bring new
challenges for marketers in 2024, our goal will be to deliver
growth for our clients, our agencies, and our talent not by
predicting the future, but by creating it."
About Omnicom Media Group
Omnicom Media Group
(OMG), the media services division of Omnicom Group Inc. (NYSE:
OMC), delivers transformational experiences for consumers, clients
and talent. Powered by the Omni marketing orchestration
system, OMG connects best -in-class capabilities that enable our
full-service media agencies OMD, PHD and Hearts & Science
to deliver more relevant and actionable consumer experiences; more
productive and proactive client experiences; and more collaborative
and rewarding talent experiences for the more than 24,000 people
serving the world's leading brands in OMG agencies around the
globe.
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SOURCE Omnicom Media Group