INTERMIX Partners with Sophia Bush and Rock the Vote to Register Voters for International Women’s Day
2020年3月6日 - 12:00AM
ビジネスワイヤ(英語)
This International Women’s Day, in celebration of the 100th
anniversary of the 19th amendment, INTERMIX is partnering with
Sophia Bush and Rock the Vote to stand up for equal representation
and encourage women to vote. Launching today, text the word
INTERMIX to 788-683, go to intermixonline.com, or visit any of
their 32 boutiques to register to vote. This campaign marks the
first activation in 2020 by Gap Inc. and its brands to help raise
awareness about the importance of registering and voting, with
additional engagement moments planned this year.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200305005184/en/
INTERMIX’s Make a Statement campaign features Sophia Bush,
actress and activist; Carly Cushnie, founder and designer of
Cushnie; Dee Poku, Founder and CEO of WIE, an influential
membership network and platform for women leaders; Rebecca Hessel
Cohen, founder of LoveShackFancy; Tezza, fashion photographer,
musician and artist; Olivia Anakwe, model and advocate for Edible
Schoolyard NYC; Andrea Lieberman, founder of A.L.C; Jyothi Rao,
President of INTERMIX and Carolyn DeWitt, President of Rock the
Vote. A custom INTERMIX “voting booth” will be located at 98 Prince
Street, New York, on March 7th and 8th where shoppers are invited
to send a vote of confidence to women who inspire them.
Pre-addressed postcards with prompts to inspirational female
leaders like will be available, alongside blank postcards to write
to an inspiring woman in their lives.
“This campaign is a celebration of all the incredible women in
our lives,” says INTERMIX President, Jyothi Rao. “The best
way for women to celebrate the 100th anniversary of the 19th
amendment is to exercise the fundamental right to vote. We’re
honored to join forces with Rock the Vote to encourage women around
the country to Make a Statement: with their voice, with their
power, with their confidence, and with their vote.”
“We’re thrilled to be partnering with INTERMIX this
International Women’s Day to recognize 100 years of women's right
to vote. INTERMIX aims to empower and bring confidence to the lives
of women each and every day through self-expression,” says Rock
the Vote President Carolyn DeWitt. “Women’s suffrage was the
culmination of a long struggle marked by themes that are still very
much relevant today—voting rights, women’s rights, and the rights
of women of color and Native women. At Rock the Vote, we know how
important it is for women to be empowered to use their voice to
advocate for themselves, their friends and families, and their
communities. That’s why this International Women’s Day, we’re
providing American women with the resources they need to register
to vote, make confident, informed decisions and use their voice in
2020 in honor of all the women here and around the world who still
don’t have the right to vote.”
About INTERMIX
INTERMIX is a highly curated, omni-channel women’s
fashion business comprised of 33 boutiques with hyper-localized
assortments and a rapidly growing e-commerce channel. The brand is
known for curating the most sought-after styles from a compelling
mix of both established and emerging designers. Founded in 1993 and
acquired by Gap Inc. in 2012, INTERMIX delivers a personalized
shopping experience across both channels, with complimentary
personal stylists on hand to work one-on-one with clients to create
looks that make them feel confident and to make fashion fun and
inspiring.
About Rock the Vote
Rock the Vote is a nonpartisan nonprofit dedicated to
building the political power of young people. For 30 years, Rock
the Vote has revolutionized the way we use culture, music, art, and
technology to engage young people in politics–registering and
turning out millions of young voters. Since its founding, Rock the
Vote has processed over 12 million voter registrations. The
organization consistently turns out its voters more than 30 points
above the national youth average with approximately 60% voting for
the first time. Rock the Vote fights for voting rights to ensure
all eligible voters can exercise their right to vote and promotes
civic education to ensure young voters have the resources and
information they need to participate in our civic process. Learn
more at rockthevote.org and follow us on Twitter, Facebook, and
Instagram @rockthevote.
About Gap Inc.
Gap Inc. is a leading global retailer offering clothing,
accessories, and personal care products for men, women, and
children under the Old Navy, Gap, Banana Republic, Athleta,
Intermix, Janie and Jack, and Hill City brands. Fiscal year 2018
net sales were $16.6 billion. Gap Inc. products are available for
purchase in more than 90 countries worldwide through
company-operated stores, franchise stores, and e-commerce sites.
For more information, please visit www.gapinc.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200305005184/en/
INTERMIX: Meredith Meyer, Brand Communications Manager
mmeyer@intermixny.com Rock the Vote: Derrick Robinson, Director of
Communications derrick@rockthevote.com
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