- The brand is inviting healthcare professionals to sign up for a
chance to receive free burritos in celebration of National Nurses
Week
- A total of 100,000 verified healthcare workers will receive
free burrito e-cards, equivalent to over $1
million in free Chipotle
NEWPORT
BEACH, Calif., May 1, 2024
/PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) announced today
it will recognize the healthcare community by awarding 100,000
healthcare workers with free burrito e-cards, equivalent to over
$1 million in free food*. Over the
past several years, the brand has given away more than $5 million in free Chipotle to healthcare
professionals.
How It Works
- Chipotle will launch a microsite where healthcare
professionals can enter to win a free burrito e-card from
May 6 through May 10.
- At the end of National Nurses Week, 100,000 healthcare
professionals who entered will be randomly selected to receive an
email to verify their healthcare employment status via ID.me, the
market-leading secure digital identity network.
- Healthcare professionals who successfully verify their
healthcare employment status will receive a free burrito e-card.
Winners will be notified starting the week of May 13.
"Healthcare professionals have overcome countless challenges in
the past several years, continuing to show up and selflessly serve
our communities," said Chris Brandt,
Chief Brand Officer. "We're proud to
continue to support these dedicated individuals and want to express
our gratitude with a fresh and convenient meal."
How You Can Support The Healthcare Community
To
support its 2024 campaign, Chipotle will be matching 10% of
designated Healthcare Heroes E-Gift Card purchases and donating to
the American Nurses Foundation. The American Nurses Foundation is
the charitable and philanthropic arm of the American Nurses
Association, with the mission to achieve a healthy world through
the power of nursing. The Foundation supports research and
education while investing in the well-being and success of nurses
and advancing the nursing profession. With the future of healthcare
changing so dramatically, the Foundation empowers nurses so that
they can revolutionize the approach to care for the better. Guests
can learn more and purchase a designated Healthcare Heroes E-Gift
Card from May 1 through May 12 by
visiting: https://www.chipotle.com/nurses-gift.
Chipotle will also leverage its Round-Up for Real Change feature
on the Chipotle app and Chipotle.com to support the American Nurses
Foundation. Through the end of Nurses Week, Chipotle invites guests
to round-up their change to the next highest dollar amount on the
Chipotle app or Chipotle.com to help provide additional support for
nurses across the U.S.
For photo assets related to the campaign, visit here:
https://www.dropbox.com/scl/fo/yn09nuuml61rr5hxxfc07/ADmgcfxGDkWIdZtB3UwDtrI?rlkey=99xjfbiryq1mas7k1f6jkk150&st=18roh04d&dl=0
*NO PURCHASE NECESSARY. Open to legal residents of the 50
U.S. & DC, 18 years or older (minors must have parental
consent) who are "Healthcare Professionals". Enter between approx.
12:01 am PT on 5/6/24 – approx. 11:59 pm
PT on 5/10/24. For Official Rules including how to enter,
definition of healthcare professional, entry limitations, odds,
prize descriptions, and complete details visit
https://chipotle.com/healthcare-legal. Sponsor: CMG Strategy Co.,
LLC.
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. There are nearly 3,500
Chipotle restaurants in the United
States, Canada, the
United Kingdom, France, Germany, and Kuwait and it is the only restaurant company
of its size that owns and operates all its restaurants in
North America and Europe. Chipotle is ranked on the Fortune 500
and is recognized on Fortune's Most Admired Companies 2024 list and
Time Magazine's Most Influential Companies. With over 120,000
employees passionate about providing a great guest experience,
Chipotle is a longtime leader and innovator in the food industry.
Chipotle is committed to making its food more accessible to
everyone while continuing to be a brand with a demonstrated purpose
as it leads the way in digital, technology and sustainable business
practices. For more information or to place an order online,
visit WWW.CHIPOTLE.COM.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/real-food-for-real-heroes-chipotle-serves-up-more-than-1-million-in-free-burritos-to-the-healthcare-community-302132805.html
SOURCE Chipotle Mexican Grill