Brown-Forman to Sell Southern Comfort and Tuaca to Sazerac for $544 Million
2016年1月14日 - 10:45PM
ビジネスワイヤ(英語)
Brown-Forman Corporation (NYSE: BFA) (NYSE: BFB) announced today
that it has reached an agreement to sell its Southern Comfort and
Tuaca trademarks to Sazerac for $543.5 million.
Brown-Forman Chief Executive Officer Paul Varga said the
decision to sell these brands reflects the company’s evolving
portfolio strategy and a continuation of its efforts to focus
resources on its highest strategic priorities. Brown-Forman has
actively managed its portfolio over the last decade by developing,
acquiring and divesting specific brands and categories with the aim
of improving the growth and value creation prospects for its
business.
“We’re proud of the work undertaken over the years by our
employees and partners on behalf of Southern Comfort and Tuaca,”
stated Varga. “Both brands played important roles in the
Brown-Forman success story, and we will have fond memories of the
enjoyment they brought to consumers, our partners, and to
Brown-Forman.”
Brown-Forman has marketed Southern Comfort since acquiring the
brand in 1979. The company acquired Tuaca in two transactions,
completing the purchase in 2002.
“We are very excited about the opportunity to acquire such
iconic brands. Brown-Forman has done an excellent job of building
both brands over the years and we are looking forward to many more
years of successful brand building,” said Mark Brown, President /
CEO of the Sazerac Company.
The sale of these brands is expected to close by March 1, 2016
resulting in a one-time operating income gain for Brown-Forman of
approximately $475 million in fiscal 2016. The transaction, which
is subject to regulatory clearance in the U.S. and customary
closing conditions, will be discussed in further detail during
Brown-Forman’s March conference call following the issuance of its
third quarter earnings release.
Goldman, Sachs & Co. and Gibson, Dunn & Crutcher LLP
advised Brown-Forman in this transaction.
Cooley LLP provided legal advice to Sazerac. Wells Fargo
Securities provided Sazerac financial advice and led the committed
financing for the transaction.
For more than 145 years, Brown-Forman Corporation has enriched
the experience of life by responsibly building fine quality
beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey,
Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Gentleman
Jack, Jack Daniel’s Single Barrel, Finlandia, Southern Comfort,
Korbel, el Jimador, Woodford Reserve, Canadian Mist, Herradura, New
Mix, Sonoma-Cutrer, Early Times, and Chambord. Brown-Forman’s
brands are supported by nearly 4,400 employees and sold in
approximately 160 countries worldwide. For more information about
the company, please visit http://www.brown-forman.com.
About the Sazerac Company
Sazerac is one of New Orleans’ oldest family owned, privately
held companies and has operations in New Orleans, Louisiana;
Frankfort, Bardstown, Louisville and Owensboro, Kentucky;
Fredericksburg, Virginia; Carson, California; Baltimore, Maryland;
Lewiston, Maine; Manchester, New Hampshire; and Montreal Canada.
For more information on Sazerac, please visit
http://www.sazerac.com
This press release contains statements, estimates, and
projections that are “forward-looking statements” as defined under
U.S. federal securities laws. Words such as “aim,” “anticipate,”
“aspire,” “believe,” “continue,” “could,” “envision,” “estimate,”
“expect,” “expectation,” “intend,” “may,” “plan,” “potential,”
“project,” “pursue,” “see,” “seek,” “should,” “will,” and similar
words identify forward-looking statements, which speak only as of
the date we make them. Except as required by law, we do not intend
to update or revise any forward-looking statements, whether as a
result of new information, future events, or otherwise. By their
nature, forward-looking statements involve risks, uncertainties and
other factors (many beyond our control) that could cause our actual
results to differ materially from our historical experience or from
our current expectations or projections. These risks and
uncertainties include, but are not limited to:
- Unfavorable global or regional economic
conditions, and related low consumer confidence, high unemployment,
weak credit or capital markets, budget deficits, burdensome
government debt, austerity measures, higher interest rates, higher
taxes, political instability, higher inflation, deflation, lower
returns on pension assets, or lower discount rates for pension
obligations
- Risks associated with being a
U.S.-based company with global operations, including commercial,
political and financial risks; local labor policies and conditions;
protectionist trade policies or economic or trade sanctions;
compliance with local trade practices and other regulations,
including anti-corruption laws; terrorism; and health
pandemics
- Fluctuations in foreign currency
exchange rates, particularly a stronger U.S. dollar
- Changes in laws, regulations, or
policies - especially those that affect the production,
importation, marketing, labeling, pricing, distribution, sale, or
consumption of our beverage alcohol products
- Tax rate changes (including excise,
sales, VAT, tariffs, duties, corporate, individual income,
dividends, capital gains) or changes in related reserves, changes
in tax rules (for example, LIFO, foreign income deferral, U.S.
manufacturing and other deductions) or accounting standards, and
the unpredictability and suddenness with which they can occur
- Dependence upon the continued growth of
the Jack Daniel’s family of brands
- Changes in consumer preferences,
consumption or purchase patterns - particularly away from larger
producers in favor of smaller distilleries or local producers, or
away from brown spirits, our premium products, or spirits
generally, and our ability to anticipate or react to them; bar,
restaurant, travel or other on-premise declines; shifts in
demographic trends; unfavorable consumer reaction to new products,
line extensions, package changes, product reformulations, or other
product innovation
- Decline in the social acceptability of
beverage alcohol products in significant markets
- Production facility, aging warehouse or
supply chain disruption
- Imprecision in supply/demand
forecasting
- Higher costs, lower quality or
unavailability of energy, water, raw materials, product
ingredients, labor or finished goods
- Route-to-consumer changes that affect
the timing of our sales, temporarily disrupt the marketing or sale
of our products, or result in higher implementation-related or
fixed costs
- Inventory fluctuations in our products
by distributors, wholesalers, or retailers
- Competitors’ consolidation or other
competitive activities, such as pricing actions (including price
reductions, promotions, discounting, couponing or free goods),
marketing, category expansion, product introductions, or entry or
expansion in our geographic markets or distribution networks
- Risks associated with acquisitions,
dispositions, business partnerships or investments - such as
acquisition integration, or termination difficulties or costs, or
impairment in recorded value
- Inadequate protection of our
intellectual property rights
- Product recalls or other product
liability claims; product counterfeiting, tampering, contamination,
or product quality issues
- Significant legal disputes and
proceedings; government investigations (particularly of industry or
company business, trade or marketing practices)
- Failure or breach of key information
technology systems
- Negative publicity related to our
company, brands, marketing, personnel, operations, business
performance or prospects
- Failure to attract or retain key
executive or employee talent
- Our status as a family “controlled
company” under New York Stock Exchange rules
For further information on these and other risks, please refer
to the “Risk Factors” section of our annual report on Form 10-K and
quarterly reports on Form 10-Q filed with the SEC.
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version on businesswire.com: http://www.businesswire.com/news/home/20160114005632/en/
Brown-Forman CorporationPhil Lynch, 502-774-7928Vice
PresidentDirector Corporate Communications and Public
RelationsorJay Koval, 502-774-6903Vice PresidentDirector Investor
Relations
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