BET’s Highly Anticipated Original Series “Twenties” From Lena Waithe Triumphs With Ratings Success as Close to 2 Millio...
2020年3月10日 - 7:36AM
ビジネスワイヤ(英語)
BET’s “Twenties” takes off in the ratings on its debut
night, grossing 1.9 Million viewers 2+ during premiere night across
premieres and encores* (simulcast across BET and BET Her on
3/4/20). The night grossed 719k viewers in the P18-49 demo. Hailed
as a “bright new comedy” by Rolling Stone, and “sharply written and
hilariously relatable” by Rotten Tomatoes who have also ranked it
“100% Certified Fresh,” “Twenties” logged double-digits-L+3
ratings lift vs. L+SD number. “Twenties” episode one grew
+44% in Live + 3 (Adults 18-49) and episode two grew +46% in Live +
3 (Adults 18-49). New episodes of “Twenties” air
Wednesdays at 10 PM ET/PT on BET followed this week by the second
season premiere of “BOOMERANG” at 10:30 PM ET/PT.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200309005848/en/
New episodes of “Twenties” air Wednesdays
at 10 PM ET/PT on BET #twentiesOnBET (Photo: Business Wire)
The premiere of “Twenties” delivered .42 P18-49 rating
Live+3, 759K total viewers P2+ (Simulcast across BET and BET Her);
.38 P18-49 rating Live+3, and 704K total viewers P2+ (on BET
alone). Additionally, the press is buzzing about the series.
Highlights included below:
“redefines the queer black narrative” –
Deadline
“impressive” – The Hollywood Reporter
“groundbreaking” – TheGrio
"a good BET comedy" – TV Guide
“genuinely fantastic" – Paper
About “Twenties”
“Twenties,” from Executive Producer and Creator Lena
Waithe, centers around a screenwriter, ‘Hattie’ and her
girlfriends ‘Marie’ and ‘Nia’ as they pursue their dreams and love,
while testing the limits of “diversity, equity, and inclusion” in
Los Angeles. While they live separate lives, the girls lean on each
other for guidance as they navigate their twenties. Lena
Waithe executive produces with Susan Fales-Hill, who
co-showrunned with Waithe. Rishi Rajani and Andrew
Coles also executive produced. Justin Tipping directed
the pilot, and, also executive produced.
For behind the scenes look at the making of the series, plus
exclusive clips and photos from “Twenties”, please visit
BET.com/Twenties and join the conversation on social media using
the hashtag #TwentiesOnBET.
*Source: Nielsen. Live + Same Day, Live + 3. TV with Digital.
BET, BET Her. Premiere night (Wed Mar 4, 2020). Premiere night
gross is sum of impressions (000s)
ABOUT BET NETWORKS
BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is
the nation's leading provider of quality entertainment, music, news
and public affairs television programming for the African-American
audience. The primary BET channel is in 90 million households and
can be seen in the United States, Canada, the Caribbean, the United
Kingdom, sub-Saharan Africa and France. BET is the dominant
African-American consumer brand with a diverse group of business
extensions including BET.com, a leading Internet destination for
Black entertainment, music, culture, and news; BET HER, a 24-hour
entertainment network targeting the African-American Woman; BET
Music Networks - BET Jams, BET Soul and BET Gospel; BET Home
Entertainment; BET Live, BET’s growing festival business; BET
Mobile, which provides ringtones, games and video content for
wireless devices; and BET International, which operates BET around
the globe.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200309005848/en/
Luis Defrank Luis.defrank@bet.net
Dezmon Gilmore Dezmon.Gilmore@Viacom.com
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