Rovi and STMicroelectronics to Accelerate HEVC Adoption Across Digital Entertainment Ecosystem
2013年9月17日 - 4:01PM
IBC 2013 -- Driving digital entertainment
innovation, Rovi Corporation (Nasdaq:ROVI) and STMicroelectronics
today announced they are working to help service providers
recognize the benefits of High Efficiency Video Codec (HEVC/H.265).
ST is integrating HEVC decoding support for both streaming and
downloadable content into its set-top box System-on-Chip (SoC)
families, codenamed 'Cannes' and 'Monaco', while Rovi is delivering
an end-to-end solution for the creation, secure delivery, and
playback of HEVC.
Rovi and ST are planning to enable secure delivery and
high-quality playback of HEVC content for device manufacturers and
service providers through the latest compression technology, which
offers the same visual quality as Advanced Video Coding (AVC) or
H.264/MPEG-4 at about half the bandwidth. With the integration of
DivX® HEVC technology into set-top box SoC platforms, service
providers would be able to utilize the benefits of HEVC to deliver
high-quality video more efficiently to their customers. The DivX
HEVC solution is designed to provide storage and bandwidth cost
savings to service providers while enabling the deployment of new,
enhanced services to their subscribers.
"We believe that HEVC will be a catalyst in accelerating
high-quality video experiences across multiple screen devices from
set-top boxes, TVs and PCs to smartphones and tablets," said Dr.
Kanaan Jemili, senior vice president, product management at Rovi.
"With our DivX HEVC solution integrated in SoC platforms for
set-top boxes, we believe it will benefit service providers and
operators looking to expand their capabilities, enabling the
transition to IP video services in a more cost effective and
scalable way."
"Our vision of the next-generation consumer entertainment
experience is aligned with Rovi's mission to drive an interoperable
multi-screen HEVC ecosystem forward for consumers' enjoyment of
high-resolution content," said André Bertrand, strategic marketing
director, Unified Platform Division, STMicroelectronics.
"Interoperability with HEVC technology on our set-top box devices
showcases advanced video-processing functionality and sets the bar
for high-quality entertainment features on devices."
ST and Rovi, at their respective stands at IBC 2013, are
demonstrating Rovi's HEVC encoded streams on ST's set-top box
platforms, showcasing the ability for service providers to
implement high quality for an advanced consumer entertainment
experience.
Earlier this year, Rovi rolled out the HEVC Development Program
designed to allow companies participating in the digital video
value chain to utilize the latest compression standard to reduce
storage and bandwidth costs and deliver optimized, high-quality
viewing experiences for consumers even in bandwidth-constrained
environments. Rovi's end-to-end solution accelerates the adoption
of HEVC technology across the entire video distribution system.
Rovi's end-to-end solution comprises new MainConcept® encoding SDKs
for professional content creators; the DivX Video Service™ with
proven DivX DRM for protected content delivery for service
providers, mobile operators and content retailers across
multi-screen devices; DivX software tools for PC-based content
creation and playback, and an extension to the DivX Certification
program to allow IC and OEM customers to quickly bring to market
mobile and consumer electronics products that support high-quality
HEVC playback.
About Rovi Corporation
Rovi powers the discovery, delivery, display and monetization of
digital entertainment. With innovative technology solutions for
consumer electronics manufacturers, service providers, content
producers, advertisers, retailers and websites, Rovi connects
people and the entertainment they love. The company holds over
5,000 issued or pending patents worldwide and is headquartered in
Santa Clara, California. More information about Rovi can be found
at rovicorp.com.
Forward Looking Statements
All statements contained herein that are not statements of
historical fact, including statements that use the words "will" or
"is expected to," or similar words that describe the Company's or
its management's future plans, objectives, or goals, are
"forward-looking statements" and are made pursuant to the
Safe-Harbor provisions of the Private Securities Litigation Reform
Act of 1995. Such forward-looking statements involve known and
unknown risks, uncertainties and other factors that could cause the
actual results of the Company to be materially different from the
historical results and/or from any future results or outcomes
expressed or implied by such forward-looking statements. Such
factors are further addressed in the Company's most recent report
on Form 10-Q for the period ended June 30, 2013 and such other
documents as are filed with the Securities and Exchange Commission
from time to time (available at www.sec.gov). The Company assumes
no obligation to update any forward-looking statements in order to
reflect events or circumstances that may arise after the date of
this release, except as required by law.
CONTACT: Chris Taylor
Rovi Corporation
408-562-3077
Chris.D.Taylor@rovicorp.com
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