A recent national survey* commissioned by Panera Bread revealed
that 99% of Americans do not know the amount of added sugar in a 20
fl. oz. serving of standard cola, with 83% of Americans
underestimating the amount. To better support and inform guests,
Panera Bread today announced it will be the first national
restaurant company to place calories and added sugar information
directly in the hands of guests. Beginning this week, the company
will roll out a new “sweet facts” fountain beverage cup that lists
the calories and added sugar in each of its six new craft
beverages, as well as regular cola.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/50897c51-2c32-40f7-996c-668042769e59
Comment by Ron Shaich, Panera founder,
Chairman and CEO“We believe it’s up to companies to take
the lead on transparency, not wait for legislation. Earlier
this year we became the first national restaurant company to post
both calories and added sugar at the point of pour, but we quickly
saw that we could—and should—do more,” Shaich said. “With the
combination of more information and better options available, we’re
seeing our guests begin to trade from fountain soft drinks to our
new clean beverages.”
In March of 2017, Panera began declaring added
sugar and calories in fountain beverages on in-cafe signage at
point of pour as part of its progressive effort to provide better
options and transparency to its guests. With the initial
launch of new craft beverages and signage, Panera has already seen
an eight percent shift toward increased consumption of medium and
lightly sweetened beverages vs. fountain soda. The addition of the
new “sweet facts” cup is the company’s boldest step yet, providing
information right on the cup so guests can make an informed
beverage choice. The new cup is currently available in eight
markets, and will roll out nationwide to complement the national
availability of Panera’s 100% clean craft beverages, made with no
artificial sweeteners, preservatives, flavors or colors from
artificial sources.
Comment by Sara Burnett, Director of
Wellness and Food Policy“What’s worse than the amounts of
added sugar found in traditional fountain beverages is that guests
aren’t even aware of it,” said Sara Burnett, Director of Wellness,
Panera Bread. “We want to allow guests to make informed choices
relative to beverages. Guests have the right to know they could be
drinking 17 teaspoons of added sugar per 20 ounces depending on the
beverage choice they make. That’s more than the daily USDA
guidelines. We want to give guests better information and
more options.”
New Craft Beverages Now Available
NationwideThe addition of craft beverages to the menu
provides guests with a broader range of clean beverage options at
Panera, from medium sweetened to 0g of added sugar. Made with less
sugar than current drink offerings, the new craft beverages offer a
range of sweetness:
- Iced Black Tea and Plum Ginger Hibiscus Tea are unsweetened,
with 0 g added sugar
- Prickly Pear Hibiscus Fresca is lightly sweetened with fruit
juice, with 0 g added sugar
- Passion Papaya Green Tea, Blood Orange Lemonade and Agave
Lemonade contain less than 35 g of added sugar per 20 fl. oz.
cup
Third-Party
Support:Michael F. Jacobson, Ph.D., Center for
Science in the Public Interest“Kudos to Panera for
informing its customers of the added-sugars content of its
beverages, and for doing it in a convenient, understandable way.
The Food and Drug Administration insists that labels list added
sugars in terms of grams, which few Americans understand. Panera is
disclosing added sugars in terms of teaspoons, which everyone
understands. That’s the latest thing that Panera has done to earn
its reputation of being arguably the nation’s most responsible
chain restaurant.”
Rachel K. Johnson, PhD, MPH, RD, FAHA,
Professor of Nutrition at the University of Vermont and former
chair of nutrition committee for the American Heart
Association:“People who frequently consume sugary drinks
are at a higher risk of heart disease and type 2 diabetes. For
optimal health, the American Heart Association recommends no more
than 9 teaspoons of added sugar a day for men, no more than 6
teaspoons of added sugar a day for women and youth, and zero added
sugars for children under the age of two.”
Panera has a history of industry-leading
initiatives:
- In 2004, we introduced chicken raised without antibiotics;
- In 2007, we committed to remove all artificial trans fats from
the menu;
- In 2010, we were the first national restaurant to display
calorie information on menu boards;
- In 2014, we announced our plan to remove artificial sweeteners,
preservatives, flavors and colors from artificial sources from our
food menu by 2016;
- In 2015, we unveiled our “No No List” and our progress toward
our 2016 goal; and;
- In January 2017, we celebrated our U.S. food menu being
completely free of artificial sweeteners, preservatives, flavors
and colors from artificial sources
- In summer 2017, we committed to compliance with Menu Labeling
and Retail Food Labeling laws by the original July 2018 date,
despite legislative delays
For more information, visit
www.PaneraBread.com/sweetfacts.
*This survey was commissioned by Panera and
conducted by KRC Research between August 7 and August 8, 2017 via
an online survey of 1,092 members of the general population, ages
18+.
About Panera Bread Thirty years
ago, at a time when quick service meant low quality, Panera set out
to challenge this expectation. We believed that food that was good
and that you could feel good about, served in a warm and welcoming
environment by people who cared, could bring out the best in all of
us. To us, that is food as it should be and that is why we
exist.
So we began with a simple commitment: to bake fresh
bread every day in our bakery-cafes. No short cuts, just
bakers with simple ingredients and hot ovens. Each night, any
unsold bread and baked goods were shared with neighbors in
need.
These traditions carry on today, as we have
continued to find ways to be an ally to our guests. That means
crafting a menu of soups, salads and sandwiches that we are proud
to feed our families. Like poultry and pork raised without
antibiotics on our salads and sandwiches. A commitment to
transparency and options that empower our guests to eat the way
they want. Seasonal flavors and whole grains. And a commitment to
removing artificial additives (flavors, sweeteners, preservatives
and colors from artificial sources) from the food in our
bakery-cafes. Why? Because we think that simpler is better and we
believe in serving food as it should be. Because when you don’t
have to compromise to eat well, all that is left is the joy of
eating.
We’re also focused on improving quality and
convenience. With investments in technology and operations, we now
offer new ways to enjoy your Panera favorites – like mobile
ordering and Rapid Pick-Up for to-go orders – all designed to make
things easier for our guests.
By any measure, Panera has been one of the most
successful restaurant companies in history. What started as one 400
square foot cookie store in Boston has grown to a system with over
2,000 units, approximately $5 billion in sales, and over 100,000
associates. In more than 25 years as a publicly traded company,
Panera has created significant shareholder value. Indeed prior to
the JAB acquisition in July of 2017, Panera was the best performing
restaurant stock of the past twenty years, delivering a total
shareholder return up 86-fold from July 18, 1997, to July 18, 2017,
compared to a less than two fold increase for the S&P 500
during the same period.
As of June 27, 2017, there were 2,043 bakery-cafes
in 46 states and in Ontario, Canada, operating under the Panera
Bread®, Saint Louis Bread Co.® or Paradise Bakery & Cafe®
names. For more information, visit panerabread.com or find us on
Twitter (@panerabread), Facebook (facebook.com/panerabread) or
Instagram (@panerabread).
Media Contact:
Jonathan Yohannan
jonathan.yohannan@panerabread.com
Panera Bread Company (NASDAQ:PNRA)
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