Multiyear partnership supports arts programming
to encourage creative expression, spark imagination and provide
clubgoers with the tools to thrive in and out of the classroom
Sharpie® and Paper Mate®, two of the world’s leading writing
brands, part of Newell Brands’ global portfolio, have announced a
three-year $1 million partnership with Boys & Girls Clubs of
America aimed at investing in the organization’s U.S. arts
programming and helping to instill confidence and unleash
creativity in kids and teens. The partnership underscores Sharpie
and Paper Mate’s commitment to democratizing creative expression
and serving the communities in which they operate. It is part of
the brands’ “Let's Get Creative" campaign, launched in early 2024,
to celebrate the release of Sharpie® Creative Markers and Paper
Mate® InkJoy® Gel Bright! Pens.
“We are honored to partner with Boys & Girls Clubs of
America in their mission to enable all young people to reach their
full potential,” said Kris Malkoski, Segment CEO of Learning &
Development at Newell Brands. “Through the Sharpie and Paper Mate
partnership, we can help clubgoers unlock their creativity to make
a positive impact in their local community.”
Gina Lazaro, Vice President of Brand Marketing for Newell’s
Writing business, added, “We believe every child should have the
opportunity to express themselves creatively, and we want to
empower them with the tools to do just that. Through the
partnership with Boys & Girls Clubs of America, our brands can
build confidence and foster creativity.”
As part of the partnership, the brands will contribute $600,000
in monetary donations and $400,000 in products over three years.
The donations will support enhancements to Boys & Girls Clubs
of America’s arts programming, among their Clubs' most popular
program areas. Additionally, the brands will serve as
Back-to-School partners, providing essential school supplies so
students can thrive in and out of the classroom.
“We know that access to creative resources benefits young people
in a number of ways, including academics,” said Chad Hartman,
National Vice President, Corporate Partnerships & Engagement at
Boys & Girls Clubs of America. “Through our partnership with
Sharpie and Paper Mate, we'll be able to expand and update our arts
programming so that even more youth have access through our Clubs
and can thrive this back-to-school season.”
To further the impact of this partnership, the brands will join
forces this year to host three interactive events annually for a
three-year period in Atlanta, GA, Charlotte, NC and New York, where
Boys & Girls Clubs’ members will interact with the new
products, create art and learn new skills. Sharpie and Newell
Brands were also a Gold Sponsor at the Boys & Girls Clubs of
America’s 2024 National Keystone Conference, an annual gathering of
teen leaders from Boys & Girls Clubs across the country and
U.S. military installations around the world. Nearly 1,500 teens
and advisors attended this three-day event. Sharpie® Creative
Markers were at the forefront of a “Sip and Create” experience for
the attendees, and Newell Brands was an exhibitor at the
conference’s College & Career Expo.
For more information about Boys & Girls Clubs of America,
visit their website.
For more information about how Newell Brands gives back, visit
here.
About Sharpie: In 1964, the iconic Sharpie Fine Point black
marker became the first pen-style permanent marker, and today,
Sharpie offers a wide selection of permanent markers, pens,
highlighters, and more for the classroom, office, and home.
Designed for precision and performance, Sharpie marking and writing
instruments are offered in a variety of specialty and art styles.
Sharpie is part of Newell Brands' global portfolio of leading
brands. For more information, visit www.Sharpie.com.
About Paper Mate: For more than 75 years, Paper Mate has
been a leader in the world of writing instruments, providing
progressive, performance-driven pens, pencils and correction
products. Today, with its recognizable two hearts logo, Paper Mate
offers a wide range of products to help create meaningful
connections through writing. Paper Mate is part of Newell Brands'
global portfolio of leading brands.
For more information, please visit www.papermate.com and follow
the brand on Instagram: @paper_mate.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods
company with a strong portfolio of well-known brands, including
Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial
Products, Yankee Candle, Paper Mate, FoodSaver, DYMO, EXPO,
Elmer's, Oster, NUK, Spontex and Campingaz. Newell Brands is
focused on delighting consumers by lighting up everyday moments.
This press release and additional information about Newell Brands
are available on the company's website, www.newellbrands.com.
About Boys & Girls Clubs of America
For more than 160 years, Boys & Girls Clubs of America
(BGCA.org) has provided a safe place for kids and teens to learn
and grow. Clubs offer caring adult mentors, fun and friendship, and
high-impact youth development programs on a daily basis during
critical non-school hours. Boys & Girls Clubs programming
promotes academic success, good character and leadership, and
healthy lifestyles. Over 5,400 Clubs serve 3.3 million young people
through Club membership and community outreach. Clubs are located
in cities, towns, public housing and on Native lands throughout the
country, and serve military families in BGCA-affiliated Youth
Centers on U.S. military installations worldwide. The national
headquarters is located in Atlanta. Learn more about Boys &
Girls Clubs of America on Facebook and X (formerly Twitter).
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240806601299/en/
Media: Newell Brands Danielle Clark Senior Manager,
Corporate Communications 1+ (404) 7830419
Newell Brands (NASDAQ:NWL)
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