Two velvety smooth icons have come together to
give fans a dose of crave-worthy mayo couture
Known for its signature velvety smooth texture that’s whipped
3,000 times, KRAFT Real Mayo today announced the drop of “The
Smooth Lover’s” collection. In partnership with Juicy Couture, the
iconic and beloved lifestyle brand, the exclusive collection
provides a delicious dose of nostalgia with the most velvety smooth
collab yet.
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the full release here:
https://www.businesswire.com/news/home/20221101005331/en/
Two velvety smooth icons, Kraft Real Mayo
and Juicy Couture, have partnered up on their first-ever merch
line, The Smooth Lover’s Collection, for those who revel in their
individuality and are unafraid to stand up for what they love.
(Photo: Business Wire)
Inspired by each brand’s distinct textures and loyal fan bases
and with KRAFT Real Mayo-inspired updates to classic Juicy Couture
designs, “The Smooth Lover’s” collection features everything you’ll
need to celebrate the early aughts all over again. The
limited-edition collection includes a deep blue, plush velour
tracksuit with “Smooth” taking the place of the iconic “Juicy”
design, and a white velour tube top featuring “Mayo Couture”, each
dripping with blinged out embellishments.
“KRAFT Real Mayo and Juicy Couture are both synonymous with
being champions of those who revel in their individuality and are
unafraid to stand up for what they love, making this partnership a
match made in velvety heaven,” said Frances Sabatier, Brand
Manager, KRAFT Real Mayo, at the Kraft Heinz Company. “The Smooth
Lover’s” Collection is a celebration of what we love most about our
fans, and we’re thrilled to offer them the first-ever mayo-infused
couture to rotate into their wardrobe and express their
individuality.”
Following the debut of KRAFT Real Mayo’s latest campaign, “Mayo
of Mayonnaise”, which embraces the unique and passionate
connections that consumers have with mayo, “The Smooth Lover’s”
Collection provides yet another way for those that really love mayo
to show off their velvety smooth couture as a badge of
finger-licking honor.
“Velvety smooth DNA is something that is important to Juicy
Couture and KRAFT Real Mayo, making this partnership an unexpected
yet natural fit,” said Bailey Schaefer, Senior Manager, Brand
Partnerships at Authentic Brands Group (ABG), owner of the Juicy
Couture brand. “We’re thrilled to partner with KRAFT Real Mayo on
this incredibly fun collaboration that takes Juicy Couture to next
level deliciousness.”
“The Smooth Lover’s” collection is available for purchase
exclusively at mayocouture.com for $150.00, with sizes ranging from
XS-XL. Those unable to get their hands on the collection during the
pre-order drop launching today will have another chance on Friday,
November 4, 2022, when we will release more inventory. Fans flaunt
their #MAYOCOUTURE by following and tagging @realkraftmayo and
@juicycouture.
About the Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we're dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
Twitter.
About Juicy Couture
Juicy Couture is an LA lifestyle brand infused with casual
glamor and an irreverent attitude, designed for girls all over the
world. Embracing its Los Angeles heritage, Juicy discovers the
couture in the everyday and delivers an element of surprise in all
of its designs. Identified as a casual luxury brand, Juicy Couture
offers apparel for women, girls and babies, as well as handbags,
shoes, intimates, swimwear, accessories and jewelry. The brand is
available in 60-plus freestanding stores and select department
stores in approximately 94 countries throughout North America,
Europe, Asia, Latin America, Africa and the Middle East. Its
fragrance offerings are ranked among the world’s top prestige
fragrances and are available in 25,000 points of sale.
For more information, visit juicycouture.com. Follow
@juicycouture on Facebook, Twitter and Instagram.
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing
and entertainment company, which owns a portfolio of global media,
entertainment and lifestyle brands. Headquartered in New York City,
with offices around the world, ABG elevates and builds the
long-term value of more than 50 consumer brands and properties by
partnering with best-in-class manufacturers, wholesalers and
retailers. Its brands have a global retail footprint across the
luxury, specialty, department store, mid-tier, mass and e-commerce
channels and in more than 9,100 freestanding stores and
shop-in-shops around the world.
ABG is committed to transforming brands by delivering compelling
product, content, business and immersive experiences. It creates
and activates original marketing strategies to drive the success of
its brands across all consumer touchpoints, platforms and emerging
media.
ABG’s portfolio of iconic and world-renowned brands generates
more than $24 billion in global annual retail sales, and includes
Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®,
David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports
Illustrated®, Reebok®, Eddie Bauer®, Spyder®, Volcom®, Airwalk®,
Nautica®, Izod®, Forever 21®, Aéropostale®, Juicy Couture®, Vince
Camuto®, Lucky Brand®, Nine West®, Jones New York®, Frederick's of
Hollywood®, Adrienne Vittadini®, Van Heusen®, Arrow®, Tretorn®,
Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys
New York®, Judith Leiber®, Ted Baker®, Herve Leger®, Frye®, Hickey
Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and
Henredon®.
For more information, visit authenticbrands.com. Follow ABG on
Twitter, LinkedIn and Instagram.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20221101005331/en/
Jenna Thornton | The Kraft Heinz Company
Jenna.Thornton@kraftheinz.com
Kraft Heinz (NASDAQ:KHC)
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