Hate Mayo? Kraft Mayo Will Help You Conquer Your Fear With New ‘Overcoming Mayophobia’ Kit
2021年3月25日 - 11:11PM
ビジネスワイヤ(英語)
The kit offers soon-to-be fans a gradual
acclimation to the velvety-smooth bliss of Kraft Mayo
Does the thought of spreading Kraft Mayo on a sandwich make your
stomach turn? Does your irrational fear of this simple sauce keep
you from enjoying the finer things in life? If you answered yes,
you may suffer from “Mayophobia.”
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210325005622/en/
Overcoming Mayophobia Kit (Photo:
Business Wire).
Kraft Mayo knows not everyone shares our unconditional love for
this smooth and velvety condiment, and we’d like to help those
mayNO-sayers reconsider and smooth out their irrational fear … one
sandwich at a time. Introducing: the Overcoming Mayophobia Kit.
“There are two types of people in this world—people who love
Kraft Mayo, and people who don’t know they love Kraft Mayo,” said
Danielle Coopersmith, brand manager for Sandwich Enhancers, Kraft
Heinz. “Spreading our smooth and velvety mayo on a piece of bread
shouldn’t elicit any reaction other than taste bud envy, so we want
to encourage these mayo-haters to confront their fears and get to
know mayo with our Overcoming Mayophobia Kit.”
Starting today through April 8, mayo-lovers can enter for the
chance to convince the mayo-hating person in their life to
reconsider their condiment fears with a limited-edition Overcoming
Mayophobia Kit. The kit is designed to help acclimate even the
biggest skeptics to the texture, smell, and taste of Kraft
Mayo.
Here’s what’s inside:
- A blindfold to mask any offensive sights
- A nose clip to block any unwanted smells
- A sharpie to rename Kraft Mayo “sauce” or something less
jarring
- Kraft Mayo in gradual sizes, from a 2-ounce packet all the way
to a 1-gallon tall boy
Overcome Mayophobia today and change your life and sandwiches
for the better. For a chance to win, visit Kraft Mayo on Instagram
or Twitter today and enter by tagging @realkraftmayo and using
#mayophobia and #sweepstakes until April 8. For more information,
including sweepstakes details and rules, visit mayophobia.com.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20210325005622/en/
Lynne Galia Kraft Heinz lynne.galia@kraftheinz.com
Jenna Perlman ICF Next jenna.perlman@icfnext.com
Kraft Heinz (NASDAQ:KHC)
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