Kool-Aid Man Crashes Through Halloween to Save Trick-or-Treating
2020年10月21日 - 8:00PM
ビジネスワイヤ(英語)
The Kool-Aid Man Will Bring Ghoul-Aid
Popping Candy and Kool-Aid merchandise to Kids Stuck at
Home
There’s no telling what the rest of 2020 has in
store for us, but it’s safe to say Halloween is going to look a lot
different this year. The CDC has advised against traditional
trick-or-treating*, leaving kids disheartened to not be dressing up
like their favorite character and getting their favorite candy.
Have no fear, this Halloween, the Kool-Aid Man is saving the
ghoulish celebrations by reverse trick-or-treating and bringing
Kool-Aid fun to kids stuck at home – OH YEAH!
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the full release here:
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On October 31, the Kool-Aid Man will deliver Halloween-themed
Kool-Aid Scary Berry Jammers, which is refreshing blackberry
flavored ready-to-drink juice drink in a convenient on the go
pouch, as well as Ghoul-Aid Scary Berry popping candy and Kool-Aid
Man costumes to select homes and kids nationwide. Fans in select
cities will receive a kit delivered on-demand, and a few lucky
winners will be surprised when the Kool-Aid Man himself makes the
delivery. For a chance to get in on the Kool-Aid Halloween fun,
parents can enter on Kool-Aid Man’s Twitter, and keep an eye out
for the announcement tweet.
“The Kool-Aid brand is all about crashing in and bringing the
fun and despite Halloween being celebrated a bit different this
year, we don’t want to sacrifice one of the best parts –
trick-or-treating,” said Naor Danieli, Head of Kids Hydration at
Kraft Heinz, “The Kool-Aid Man will bring Halloween fun to kids
stuck at home.”
Kool-Aid merchandise, including Kool-Aid Man costumes, are
available on www.KoolAid.com. For more information on Ghoul-Aid and
other Kool-Aid Halloween products, fans can follow the brand on
Twitter (@koolaid), Instagram (@koolaid), and Facebook
(facebook.com/koolaid) for updates. Visit KoolAid.com for the
official rules.
*https://www.nytimes.com/article/halloween-cdc-guidelines-coronavirus.html
ABOUT THE KRAFT HEINZ COMPANY
For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (Nasdaq: KHC). We are one of
the largest global food and beverage companies, with 2019 net sales
of approximately $25 billion. Our portfolio is a diverse mix of
iconic and emerging brands. As the guardians of these brands and
the creators of innovative new products, we are dedicated to the
sustainable health of our people and our planet. To learn more,
visit http://www.kraftheinzcompany.com or follow us on LinkedIn and
Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20201021005208/en/
Brooke Scher Mogan ALISON BROD MARKETING + COMMUNICATIONS
212-230-1800 kraftheinz@abmc-us.com Lynne Galia The Kraft Heinz
Company Lynne.galia@kraftheinz.com
Kraft Heinz (NASDAQ:KHC)
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