Forrester Transforms Access To Research-Based Insights With New Generative AI Tool, Izola
2023年10月18日 - 10:00PM
ビジネスワイヤ(英語)
Designed to answer open-ended questions, Izola
synthesizes Forrester’s research to enable clients to move faster
on their top initiatives
Forrester (Nasdaq: FORR) today announced Izola, a new generative
AI tool that allows users to query Forrester’s wealth of research
and get a clear, synthesized answer via a simple chat interface.
Currently available to a select group of Forrester clients, Izola
will be made available to all Forrester Decisions and Forrester
Market Insights clients in upcoming weeks. According to Forrester,
72% of global AI decision-makers believe that productivity is one
of the greatest potential benefits of generative AI for their
organizations — and Izola is designed to help clients improve
productivity while accelerating outcomes.
“This is another golden age for research,” said Carrie Johnson,
chief product officer, Forrester. “The way to avoid coherent
nonsense in genAI output is through rigorous data and analysis
going in. That’s exactly what Forrester does: rigorous data
collection and analysis. Along with speed and self-service, Izola
offers dependability and trust since the answers are based on
vetted research. Forrester accelerated the development of this tool
to seize the AI moment and help our clients discover insights
quickly. We view this as a co-creation moment with our clients and
have already received much positive feedback.”
One of many generative AI initiatives underway at Forrester,
Izola was developed in-house using open-source technologies. When a
client submits a question, Izola quickly scans hundreds of
thousands of pages of Forrester research and blogs. Then the tool
generates a synthesized answer in everyday common language in the
form of a paragraph, bullet points, or sequential steps. Links to
the source reports and blog posts appear below the summarized
answer, giving clients the option to go deeper. Izola enables
clients to get a jumpstart on their top priorities and have more
informed conversations with Forrester experts who apply and
contextualize Forrester insights to their business-critical
initiatives.
Forrester continues to produce compelling research to help
clients gain value from predictive and generative AI. These
insights help business and technology leaders separate hype from
reality — and understand how they can leverage AI to augment
business practices in ways that were previously impossible.
Resources:
- Read more about Izola and how the tool is accelerating
Forrester’s genAI future.
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research
and advisory firms in the world. We help leaders across technology,
customer experience, digital, marketing, sales, and product
functions use customer obsession to accelerate growth. Through
Forrester’s proprietary research, consulting, and events, leaders
from around the globe are empowered to be bold at work — to
navigate change and put their customers at the center of their
leadership, strategy, and operations. Our unique insights are
grounded in annual surveys of more than 700,000 consumers, business
leaders, and technology leaders worldwide; rigorous and objective
research methodologies, including Forrester Wave™ evaluations; 100
million real-time feedback votes; and the shared wisdom of our
clients. To learn more, visit Forrester.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20231018658842/en/
Shweta Agarwal sagarwal@forrester.com
Forrester Research (NASDAQ:FORR)
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Forrester Research (NASDAQ:FORR)
過去 株価チャート
から 5 2023 まで 5 2024