Coming off Successful Product Run, Bloody
Disgusting Continues to Prove its Value as Top Horror Brand by
Tapping into Fan Nostalgia and Retail Partnerships
LOS
ANGELES, Oct. 7, 2024 /PRNewswire/ -- Cineverse
(NASDAQ: CNVS), an innovative streaming entertainment and
technology company, is riding the momentum of its growing consumer
products business into Halloween. Specifically, its fan-first
horror brand Bloody Disgusting continues to tap into nostalgia and
the love for iconic films, from Beetlejuice to the
Terrifier franchise, with a variety of merchandise available
at retailers and online.
Earlier this year, a new Horror Fan Shop featuring exclusive,
limited quantity Bloody Disgusting merch came to 1,700-plus Walmart
stores across the country. This collection, curated by Bloody
Disgusting specifically for fans, included Fright Rags with Art The
Clown and Michael Myers mini masks,
along with classic horror t-shirts, figurines and plushes, backpack
charms, metal posters and more.
It also included a double VHS collector's edition of
Terrifier 2, featuring a surprise Scratch 'n Sniff sticker,
which quickly sold out, going viral as fans searched store-to-store
(and eBay) to acquire their copy.
"No one knows the power of nostalgia better than horror fans,
and it was only a matter of time that Bloody Disgusting brought the
VHS tape back to mainstream retail – the first to do so in a very
long time – and we are only getting started," said Cineverse VP,
Networks Strategy, Tom Owen. "In a
short period, we have expanded our growing consumer products
business to one that is generating revenue via nostalgia, and
following the success of merch at retailers like Spencer's and
Walmart – and increased interest from the biggest names in horror
to team up with us for future product lines – the Bloody Disgusting
brand has never been stronger."
Additionally, last year, in partnership with apparel licensee
Ripple Junction, an exclusive Bloody Disgusting merchandise line
was launched with Spencer's, celebrating several of the most
revered faces in horror. Collaborations included Terrifier's
Art The Clown, Child's Play's Chucky, Halloween's
Michael Myers, The Texas Chain
Saw Massacre's Leatherface, Friday the 13th's
Jason Voorhees, The
Exorcist's Regan and the Killer Klowns From Outer Space
all printed on premium pigment-dyed heavyweight T-shirts branded
with a dripping Bloody Disgusting logo.
The deal has expanded to the 2024 Halloween season in both
Spencer's and Spirit Halloween, with new additions to the line
including Beetlejuice and more.
All of this comes in advance of the highly-anticipated
theatrical release of Terrifier 3, which opens October 11 in theaters across North America, all but guaranteeing that Art
the Clown will be a popular Halloween costume this year, but also
opening the door to additional product opportunities (such as the
collectible popcorn buckets now on sale!).
Written and directed by Damien
Leone and produced by Phil
Falcone, Terrifier 3 comes courtesy of Dark Age
Cinema Productions and The Coven.
ABOUT CINEVERSE
Cineverse's advanced, proprietary technology drives the
distribution of over 70,000 premium films, series, and podcasts to
more than 150 million unique viewers monthly. From providing a
complete streaming solution to some of the world's most
recognizable brands, to super-serving their own network of fan
channels, Cineverse (NASDAQ: CNVS) is powering the future of
entertainment. For more information, please visit
cineverse.com.
Press Contacts:
For Media
The Lippin Group for Cineverse,
cineverse@lippingroup.com
For Investors
Julie
Milstead, investorrelations@cineverse.com
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SOURCE Cineverse Corp.