- Habanos, S.A. reinforces its commitment to excellence and
quality with the presentation of Cohiba Vistosos, exclusively
designed for Duty Free and Travel Retail channels
HAVANA, Oct. 2, 2024 /PRNewswire/ -- Habanos, S.A.
unveiled its new Cohiba Vistosos vitola (53 ring gauge x 145 mm
length) at the TFWA World Exhibition & Conference in
Cannes, France. Cohiba Vistosos, a parejo format with
a "pigtail" and unique dimensions, comes in a travel humidor
containing 10 Habanos, "Totally Handmade with Long Filler", crafted from leaves carefully
selected from the best tobacco fields in the Vuelta Abajo*
region in Pinar del Río*, Cuba*, considered the most prestigious
tobacco-growing area in the world.
This exclusive product will be available only through Duty Free
and Travel Retail channels, reaffirming Habanos, S.A.'s
commitment to creating unique products for the most demanding
Habanos aficionados to enjoy anywhere in the world.
During the presentation, Maritza Carrillo González,
Co-president of Habanos, S.A., highlighted: "This 2024 has
been a particularly significant year for us, as we celebrate the
30th anniversary of Habanos, S.A. This milestone has been an
additional source of inspiration to continue working with the same
commitment and dedication towards innovation that has guided us
through these three decades of history. It is a great honor to be
here tonight to unveil a new addition to our most prestigious
brand, Cohiba, with its new Cohiba Vistosos vitola."
On the other hand, Luis Sanchéz-Harguindey, Co-president
of Habanos, S.A., emphasized: "As everyone knows, since the
challenges posed by the pandemic, one of our main objectives has
been to recover business volumes in these channels to pre-2020
levels. We have launched exclusive formats, selecting iconic
vitolas and developing presentations that are true works of art,
such as travel humidors and collector's editions. That is why
tonight we are pleased to present a product specifically designed
for this important sales channel, which in 2023 achieved almost 8%
growth in sales value compared to 2022, representing 19% of
Habanos' total market value."
The Cohiba Vistosos travel humidor, with its elegant and
practical design, is ideal for travelers looking to enjoy a unique
smoking experience with the quality and distinction that
Cohiba is known for. This new vitola promises to become a
reference for the world's most demanding enthusiasts.
During the TFWA World Exhibition & Conference, held at the
Palais des Festivals et des Congrès in Cannes, attendees were also able to view other
exclusive releases for Duty Free and Travel Retail channels, such
as Hoyo de Monterrey Destinos and Quai D'Orsay
Imperiales, further solidifying Habanos, S.A.'s leadership in
the global premium tobacco market.
*(P.A.O.) Protected Appellations of Origin
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