Counter Culture: Formica Corporation Reveals Unexpected American Countertop Behaviors
2024年8月15日 - 10:37PM
If the kitchen is the hub of the home, then there’s no surface that
works harder than the kitchen countertop. And according to a new
study* from Formica Corporation, U.S. homeowners are making these
surfaces work even harder, with 82% admitting that someone in their
household has committed unappetizing acts on their countertops,
from setting shoes on them to putting dirt or rocks on them.
With all these bad behaviors, it makes sense that homeowners
want a countertop that can withstand the worst. A whopping 84% of
homeowners value durability over aesthetics when choosing a
countertop.
“With the reality of daily life, we know that kitchen
countertops are put through the wringer every day and night,” said
Meghan Howell, North American design and creative director at
Formica Corporation. “When you’re in the design process, think
about the performance demands you need from your countertop
material and opt for one that both looks good and can keep looking
its best despite the chaos of the modern kitchen.”
Counter Active
U.S. homeowners found no shortage of ways to put their
countertops to work, including:
- 50% have hopped onto
their countertop to reach a high item
- 49% have eaten
something directly off their countertop
- 39% reported having
dirt, rocks or other outdoor items on their countertop
- 35% have put their
pet on their countertop
- 25% have had shoes
on their countertop
- 12% reported having
been intimate with someone on their countertop
- 10% have changed a
diaper on their countertop
Parenthood Brings the Mess
It’s no surprise that parents’ lives can be a bit messier, and
it shows in what their countertops go through. In fact, 87% (versus
79% of non-parents) admitted to doing something out of the ordinary
on the counter. While, of course, parents are more likely to have
changed a diaper on their countertops, they’re also more likely to
have been intimate on their counters, with 17% reporting this
versus 9% of non-parents.
For all the everyday messes and impacts a countertop faces,
Formica Corporation offers a wide range of hardworking surfaces to
fit any style or performance need, including Formica® Laminate,
Everform® Solid Surface and the all-new InDepth Surfacing™ by
Formica Group.
For more information about Formica, visit formica.com.
*This study was conducted by Wakefield Research on behalf of
Formica Corporation among 1,000 nationally representative U.S.
homeowners, between May 24-29, 2024, using an email invitation and
an online survey. Data has been weighted. Results of any sample are
subject to sampling variation. The magnitude of the variation is
measurable and is affected by the number of interviews and the
level of the percentages expressing the results. For the interviews
conducted in this particular study, the chances are 95 in 100 that
a survey result does not vary, plus or minus, by more than 3.1
percentage points from the result that would be obtained if
interviews had been conducted with all persons in the universe
represented by the sample.
About Formica CorporationFounded in 1913, Formica
Corporation, part of the Formica Group of companies, is a leader in
the design, manufacture and distribution of innovative surfacing
products for commercial and residential applications. For more
information about Formica Corporation, its products, special
programs and promotions, visit www.formica.com or call
1-800-FORMICA™.
About Formica GroupFormica Group is a global group of
companies consisting of Formica Canada Inc., Formica Corporation,
Formica de Mexico S.A. de C.V., Formica IKI Oy, Formica
Skandinavien AB, Formica Limited, Formica S.A., Formica S.A.S.,
Formica Taiwan Corporation, Formica (Thailand) Co., Ltd., Formica
(Asia) Ltd., Formica Decorative Materials (China) Co., Ltd. and
Homapal GmbH, among others.
Please Note:Formica®, Everform® and the Formica® Anvil
Logo are registered trademarks of The Diller Corporation.
1-800-FORMICA™ and InDepth Surfacing™ are trademarks of The Diller
Corporation. All rights reserved. ©2024 The Diller Corporation.
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Emma Mazour
Carmichael Lynch Relate
612-375-8532
emma.mazour@clynch.com